How companies can create shared value between CSR and HR
Taproot has long made the case that a strong corporate pro bono program is a triple win—nonprofits receive the support they need, companies build deeper relationships with their communities, and employees have the opportunity to apply their skills in new and meaningful ways. While a good deal of evidence supports pro bono as a powerful social impact strategy, practitioners often struggle to articulate the business case for pro bono.
Turnover is reduced by 57 percent for employees actively engaged in company giving and volunteering efforts
CALGARY, Canada, May 31, 2018 /3BL Media/ -Benevity, Inc., the global leader in corporate social responsibility and employee engagement software, today announced the results of the Benevity Engagement Study, an analysis of the link between participation in corporate Goodness programs and employee retention within a large cohort of Fortune 1000 companies.
New case study details growth and impact of Prudential's pro bono programming
Multimedia with summary
Newark, New Jersey, is experiencing a revival. Graduation rates are climbing, economic growth has risen, and the city has become increasingly prosperous and vibrant. Since its founding in 1875, Prudential has contributed immensely to this progress through significant investments in local infrastructure, organizations, and people.
A Case Study on Prudential Financial’s Pro Bono Programs in Newark, New Jersey
Newark, New Jersey, is experiencing a revival. Graduation rates are climbing, economic growth has risen, and the city has become increasingly prosperous and vibrant. Since its founding in 1875, Prudential Financial, Inc. has contributed immensely to this progress through significant investments in local infrastructure, organizations, and people.
April 17, 2018 /3BL Media/ – The social sector is rapidly evolving to meet the needs of its communities. How can corporations and their human capital step up, make an impact and address the infrastructure challenges of nonprofits? On April 18 and 19, the Taproot Foundation will convene 80+ leaders from corporations, nonprofits, philanthropies and government to explore emerging trends in pro bono at the 7th annual U.S. Pro Bono Summit in San Francisco.
As one of Fortune’s (and Benevity’s) Most Admired Companies, Prudential has a social mission at the core of its business model—that everyone should have the opportunity to achieve financial security. They’ve committed over $1 billion to their hometown of Newark through initiatives like impact investments, grants to nonprofits and infrastructure projects. And even with great participation rates and rave feedback on their Goodness program, Prudential CARES, the company is continuously looking for ways to expand and improve by digging into the data.
Pro bono service is a movement. It’s made up of people who see not just a challenge in their communities, but a solution. The movement is filled with nonprofit professionals who refuse to be held back by their lack of resources. They’re scrappy, determined, and bursting at the seams with ideas to make their communities a better place. And the movement is fueled by companies and corporate professionals who wake up with their hands raised, ready to work alongside their community partners to make those ideas a reality.
NEWARK, N.J., June 28, 2016 /3BL Media/ - Prudential Financial, Inc. today announced it has been recognized as one of the most community-minded companies in the nation as a part of the Civic 50, an initiative of Points of Light that sets the standard for corporate civic engagement and creates a roadmap for companies seeking to best use their time, talent, and resources to improve the quality of life in the communities where they do business.
Posted by Audrey Choi, CEO, Morgan Stanley Institute for Sustainable Investing; Christine Driscoll Goulay, Associate Director, Social Entrepreneurship Initiative, INSEAD; Jamie N. Jones, Director of Social Entrepreneurship, Kellogg School of Management, Northwestern University
Must impact investing sacrifice financial returns for social or environmental good?
Since the 2008 market meltdown, banks and financial services firms have re-set their practices and missions for better performance. That includes integrating environmental, social, and governance issues into their overall business strategy. Ceres, the organization that advocates for sustainability leadership, has signed up several leading banks and financial services firms to its company network, including Bank of America, Citi, State Street, Legg Mason, JP Morgan Chase, Prudential Financial and Wells Fargo.