TOPIC: Integrating Social Media into a Traditional Communications Strategy—Case Study
Plenary Session 3 at Public Sector Social Media 2011: Increasing Participation and Collaboration with Web 2.0
WHEN: Tuesday, March 29 2011 at 11:00 a.m
Priority Code: 3BL1
Stacey Diffin-Lafleur, Senior Director, Marketing and Communication, United Way-Centraide Ottawa
Brendan Mullen, Director, Communications and Marketing, United Way-Centraide Ottawa
The rapid growth of social media is a mixed blessing for many organizations. On the one hand it offers a direct, cost-effective way to reach out to the public and engage them in your goals. On the other hand, its rapid growth means you have to work harder to differentiate yourself from the crowd and be heard.
United Way-Centraide Ottawa’s annual drive depends on communications to generate awareness and excitement and rally the community behind campaign goals. As the public has adopted social media, United Way Ottawa has stepped up and deployed these media to capture potential donors’ attention.
Stacey and Brendan will share their journey, from initially using e-mails, all the way to Twitter, Facebook, and YouTube. They will discuss how to raise awareness of and support for new strategies in a traditional organization, how to achieve goals with limited resources, and how they’ve begun to apply campaign lessons learned to internal communications.
To view the full agenda for this event, incuding all speakers and session descriptions, please click here. For further information, contact Joel Elliott at email@example.com. CBC11259