Why H&M and Puma Want to Pick Apart Your Old Clothes

By Jessica Shankleman

Clothing giants H&M and Puma are hoping to prove the value of a new recycling technology that can separate individual fibres and dyes from old clothes.

The new partnership announced today will see Puma owner Kering and H&M use a technology developed by East London start-up Worn Again that aims to reduce the millions of tonnes of cotton and polyesters produced each year.

The process uses chemicals to dissolve and separate polyester and cotton from old clothes and textiles. Puma and H&M hope to then use these extracted fibres to create new clothes.

Unilever, Nike, GE, Wal-Mart, Puma, Coca-Cola, and IKEA Among Corporate Sustainability - New Report

by Vikas Vij

The 20th Annual GlobeScan/SustainAbility Report on leadership in corporate sustainability recognizes global companies that have shown strong performance in sustainable business practices. The survey included inputs from expert stakeholders in business, government, academiaand nonprofit organizations across 87 countries.

All Star Business Group Forms The B Team to Launch “Plan B” for a Global Business Focus on the Triple Bottom Line

Press Release

There’s a new player on the CSR field. It’s called The B Team, a nonprofit just launched by Sir Richard Branson, founder of Virgin Group, and Jochen Zeitz, chairman of Puma. Its mission is “to build a better version of capitalism that prioritizes people and planet over profit.” Team B’s action plan calls for a campaign on reforms to make businesses more socially responsible. 

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