PurpleYourProfile

Chevrolet Stands Strong with the American Cancer Society

Chevrolet’s Purple Roads initiative helps patients get to treatment
Press Release

DETROIT, January 28, 2014 /3BL Media/ – Today Chevrolet announced it will donate $1  – up to a total of $1 million – for each Facebook and Twitter user who changes his or her profile to purple, the color of cancer survival, in time for World Cancer Day on Feb. 4.

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