In the midst of a pandemic and unprecedented recession, purpose-led companies have the enormous potential to advance equity and reverse deepening disparities.
We have seen multiple businesses making pledges to advance more equitable markets. But commitments are easy to make and hard to keep. To truly become a purpose-led company, companies must understand how products sold, their operations and associated costs, and yes, profit, close or widen inequities in our societies.
Each year at Benevity, just before the biggest giving months of the year, we release data showing the top charitable causes that enterprise companies and their people are supporting through our platform… and the results are in!
Last year, we reported a major shift in giving, with employees rapidly responding to the issues that matter to them. In 2018, we continue to see the momentum flourish. Find out the top 10 charitable causes corporations are supporting and what factors are driving a shift in giving from the bottom up.
Here are 3 things companies are doing about it this charitable season.
Last year, we saw seismic shifts in the causes people supported as we also crossed the $400 billion giving mark for the first time. We saw more people and companies give more than ever before, which is heartening in what has felt like a time of tension, crisis and unprecedented natural and “man-made” disasters.
Yet despite these seemingly huge numbers, most Americans are only half as charitable as they intend.
More companies are taking an employee-centric approach to their CSR programs with three key social impact trends in mind that help engage more people, maximize their impact and foster compelling, purpose-driven workplace cultures.
Check out our infographic to find out what these three trends are and how you can leverage them to do even more good this charitable season and beyond.
We’ve seen a big trend this year with leading CSR programs shifting their approach to doing good by putting their people at the center—and they’re driving more employee engagement and social impact as a result. How are they doing it?
Watch our recent webinar, “Doing Good Looks Different in 2018,” to learn how these companies are maximizing their impact by leveraging three key ingredients: responsiveness, democratization and inclusivity.