Measuring the business impact of a purpose-driven culture
Needless to say, one of the biggest investments for any company is their people. And with skilled talent being a fundamental resource constraint for most businesses across all industries, companies must work hard to mitigate the cost of lost employees.
Nine trillion dollars is a big number. That’s the amount forecast to be invested by the end of this year by the top 125 leading impact investors. Nine trillion dollars is 20 percent of $45 trillion, the total amount in mainstream investment funds that include ESG performance indicators in their investment decisions.
Purpose CEO Jeremy Heimans to Kick Off Conference with Powerful Keynote
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One of the biggest challenges cause marketers face today (and one of the sector's biggest criticisms) is creating a program that pays long-term financial and social dividends...not just one-off campaigns.