What’s an outdoor clothing company doing selling food? A similar question was asked of me in 1968, when we were blacksmithing new tools for mountain climbing, and suddenly started selling shorts, shirts and pants. Skepticism seems to rise whenever a company refuses to “stay in its lane,” but as an entrepreneur, I see business opportunities everywhere. As a lover of the outdoors, I see a way to save our home planet and its creatures—including us—from the destructive habits we’ve invented for ourselves.
The food and agriculture sector is in the early stages of a far-reaching transition toward more sustainable food production and consumption. Growing environmental and resource pressures, changing consumer demands, technological innovation and ever-tightening regulatory interventions are disrupting depletive practices and unhealthy preferences. This transformation is creating fast-growing insurgent companies and changing the business models of incumbent firms, creating compelling investment opportunities for active investors.
Just as I was about to head from the kitchen to the office to write an article about Slow Money for this issue of the GreenMoney Journal, a story appeared on CNN about Whoa Nellie Farm in Acme, Pennsylvania. I had no choice but to start here.
Sales of Natural and Organic Products Outpace Conventional Food and Beverage as Consumers Get the Message About the Relationship Between Diet and Health
by Steven Hoffman, Managing Director, Compass Natural
Consumer demand for healthier products continues to grow. With concerns ranging from the cost of healthcare to the effects of food and agriculture on climate change, consumers of all ages are opting for natural, organic and functional foods and beverages, nutritional supplements, natural medicines and other eco-friendly products from mission-based companies that share their values and address their concerns.
by Teresa Opheim, Senior VP, Iroquois Valley Farms
Iroquois Valley Farms has reached a milestone: This spring we added the 50th farm to our portfolio. Our farmland REIT — honored as a “Best for the World” company from B Labs — provides secure land tenure for 35 farm families working nearly 9,000 acres of farmland. More families will be joining the Iroquois Valley Farms fold soon.
Seattle, Wash -- The International Living Future Institute™ announced the recipients of its 2016 Living Building Challenge™ Hero Awards. The new Heroes were recognized at the Institute’s Big Bang Dinner, a focal point of its annual Living Future unConference. Individuals who receive this distinction have demonstrated a fierce commitment to the Living Building Challenge and their desire to continually raise the bar on behalf of the green building industry.