Here’s how the General Mills subsidiary is going beyond organic and leading the packaged food industry toward regenerative agriculture.
By Ainsley Harris
Once a pot of water is boiling, it takes less than 10 minutes to turn a box of Annie’s mac and cheese into a bowl of warm, creamy goodness. But that convenience belies a complex ongoing effort on the part of the organic food pioneer’s parent company, General Mills, to enable the product to do vastly more. The 154-year-old consumer packaged goods giant has emerged as a leading champion of regenerative farming practices, which sequester carbon in the soil rather than releasing it into the atmosphere, where it contributes to global warming.
On September 24th, Max Koeune, President & CEO of McCain Foods Limited participated in a virtual event organized by the United Nations Development Programme (UNDP), United Nations Environment Programme (UNEP), and the UN Biological Diversity Convention (CBD).
Regenerative agriculture practices credited for transition of historically rugged farmland; Annie’s sources organic wheat from Gunsmoke Farms for its iconic mac & cheese
MINNEAPOLIS, September 17, 2020 /3BL Media/ – General Mills today announced Gunsmoke Farms has received organic certification by the U.S. Department of Agriculture’s National Organics Program. Gunsmoke, a 34,000-acre farm outside of Pierre, South Dakota, had been managed conventionally for more than three decades before its transition to organic over the last three years using regenerative agriculture practices.
Every three months at the VanOeffelen Dairy Farm in Conklin, everyone involved with the business — from breeders and nutritionists to their co-op and their veterinarians — gathers for a candid and all-encompassing roundtable discussion.
LOS ANGELES, September 2, 2020 /3BL Media/ – The movie features a lineup of some of Hollywood’s most recognizable names and faces, but two of its stars fly a little closer to the ground.
In fact, newly minted movie stars, Ray Archuleta and Gabe Brown, make their living from the ground, teaching other farmers how to successfully transition to regenerative agriculture in order to restore healthy food, soil, farms and profits.
Healthy soil is critical in mitigating climate change. Yet, our soil is not healthy. Every year, the United States loses 10 billion tons of fertile soil, which is far faster than nature can replenish it. When you consider 95% of the food we eat is grown in soil, this fact is alarming.
May of 2020 presents a lush green face at the Frey Vineyards ranch in Mendocino County in northern California. It is two and a half years since the devastating wildfires of October 2017 (read Katrina’s 2018 article – Out of the Ashes on GreenMoney website). One still sees the burned silhouettes of stately Ponderosa Pine at the top of the ridges but progressing up the slopes are shrubby masses of tan oak, madrones and oaks that are stump sprouting from their strong pre-fire crowns. Frey Vineyards owns one thousand acres of land.
Yoplait is latest General Mills brand to support the company’s commitment to advance regenerative agriculture on 1 million acres of farmland.
MINNEAPOLIS, June 16, 2020 /3BL Media/ – General Mills, the maker of Yoplait, Liberté and Mountain High yogurt products, today announced the start of a three-year regenerative dairy pilot in western Michigan, a key sourcing region for its fluid milk supply. General Mills has partnered with consultants Understanding Ag and dairy cooperative Foremost Farms to pilot regenerative practices and provide support to participating dairy farmers. Implementing regenerative practices on dairy farms requires a holistic approach to managing land, cows and manure.
Furthers brand commitment to responsible design in pursuit of a greener future
STRATHAM, N.H., May 27, 2020 /3BL Media/ - Global outdoor lifestyle brand Timberland today announced a new partnership with the Savory Institute, a 501(c)(3) non-profit focused on the large-scale regeneration of the world’s grasslands, as part of the brand’s long-standing commitment to build a greener future.
Grow smarter, not harder. That’s regenerative agriculture in a nutshell. It’s a back-to-nature approach to growing that not only aims to do no environmental harm but also progressively improve ecosystems.
For beverage companies, regenerative agriculture represents one of the greatest business and sustainability opportunities today, tomorrow, and beyond.