May of 2020 presents a lush green face at the Frey Vineyards ranch in Mendocino County in northern California. It is two and a half years since the devastating wildfires of October 2017 (read Katrina’s 2018 article – Out of the Ashes on GreenMoney website). One still sees the burned silhouettes of stately Ponderosa Pine at the top of the ridges but progressing up the slopes are shrubby masses of tan oak, madrones and oaks that are stump sprouting from their strong pre-fire crowns. Frey Vineyards owns one thousand acres of land.
Yoplait is latest General Mills brand to support the company’s commitment to advance regenerative agriculture on 1 million acres of farmland.
MINNEAPOLIS, June 16, 2020 /3BL Media/ – General Mills, the maker of Yoplait, Liberté and Mountain High yogurt products, today announced the start of a three-year regenerative dairy pilot in western Michigan, a key sourcing region for its fluid milk supply. General Mills has partnered with consultants Understanding Ag and dairy cooperative Foremost Farms to pilot regenerative practices and provide support to participating dairy farmers. Implementing regenerative practices on dairy farms requires a holistic approach to managing land, cows and manure.
Furthers brand commitment to responsible design in pursuit of a greener future
STRATHAM, N.H., May 27, 2020 /3BL Media/ - Global outdoor lifestyle brand Timberland today announced a new partnership with the Savory Institute, a 501(c)(3) non-profit focused on the large-scale regeneration of the world’s grasslands, as part of the brand’s long-standing commitment to build a greener future.
Grow smarter, not harder. That’s regenerative agriculture in a nutshell. It’s a back-to-nature approach to growing that not only aims to do no environmental harm but also progressively improve ecosystems.
For beverage companies, regenerative agriculture represents one of the greatest business and sustainability opportunities today, tomorrow, and beyond.
Every bite of the foods you love could have a positive impact on the earth. How we grow food can help restore natural resources, help address climate change and its effects on our communities, so General Mills has committed to advancing regenerative agriculture on 1 million acres by 2030.
Program aims to advance adoption of regenerative agriculture practices and improve overall water quality in key watershed
MINNEAPOLIS, January 28, 2020 /3BL Media/ – General Mills has launched a regenerative agriculture pilot with farmers in Kansas’ Cheney Reservoir watershed which provides water to more than 400,000 Wichita residents. The company targeted this watershed in conjunction with the Kansas Department of Health and Environment to improve water quality as part of the state-wide Watershed Restoration and Protection Strategy. The 3-year pilot is comprised of 24 wheat growers in and around the 650,000-acre watershed where more than ninety-nine percent of the land is used for agricultural purposes.
Building on our longstanding commitment to organic agriculture, we’re helping advance regenerative farming practices that build soil health, foster biodiversity, and promote resilient farming communities.
Can business be a force for good? Christina Skonberg is on a mission to see that it can. Learn more from General Mill’s’ Senior Sustainability Analyst about how one of the world’s largest and most successful companies is approaching regenerative agriculture.
Kiss the Ground: How would you describe your work in the context of regenerative agriculture?
Up to 1/3 of global greenhouse gas emissions stems from the food system, an estimated 80% of which comes from agriculture.
A similar story plays out across our General Mills value chain: 50% of our greenhouse gas footprint comes from agriculture. As a food company, our biggest opportunity for positive impact lies at the farm level of our supply chain.
Our commitment to advance regenerative agriculture on 1 million acres by 2030 builds on decades of work by employees past and present to prioritize the people and places growing our ingredients.