Sappi

ReportAlert.info - Sappi publishes Sustainability Report 2014

The report highlights the integration of sustainability into the company's everyday business practices and progress towards the goals set out in its Sustainability Charter.
Press Release

February 6, 2015 /3BL Media/ - Sappi’s goal is to actively transform the company into a growing and profitable diversified woodfibre group focused on specialised cellulose, cash generative and profitable paper businesses and other high margin industrial products which will provide value to its customers and wealth to its people and shareholders.

The group made good progress towards this goal in 2014, enjoying significant growth and strong financial results.

Sappi North America Continues to Celebrate Print Excellence With 2015 Printer of the Year Call for Entries

Enter now to become the next Printer of the Year
Blog

Show us what the future of printing looks like.

Printers everywhere are continually finding new ways to inspire and engage people with astonishing creativity. We’re proud to celebrate and recognize the most brilliant and visionary ideas shaping the future of our industry with Sappi’s Printer of the Year contest.

Reading is Still Fundamental

Reading must be made a priority in order to prepare for the future
Blog

A topic that continues to surface in current theories of perception is the neuroscience of haptics—the science of how touch and tactile information is sent to our brains. As a designer, I’m especially intrigued with how this science impacts comprehension and what it means to us—as humans—to read ink-on-paper, versus absorbing content digitally. How does reading on a computer screen, laptop or mobile device differ from consuming print on paper? And, ultimately, how does the difference influence how we learn and what we learn, or even what we unconsciously choose to digest.

Changing Channels

Daniel Dejan discusses his resolutions for 2015
Blog

At this time of year “resolution” is synonymous with “change”. We wish to lose weight, increase our exercise regime or improve our skills. For me, resolution is such a funny word as it’s mostly been a reference to the quality of images and output for printing. That said, even I make plans every year for the things I would like to focus on in the coming year. The most important issue for me in 2015 is twofold. First, I want to ensure that I am effectively communicating with creative professionals in order to inspire and educate.

Imagination is the Only Key to the Future. Without It None Exists, With It All Things are Possible - Ida Tarbell

Daniel Dejan explores cultural, economic and behavioral trends
Blog

This past year, through Sidebar, I've been honored to share ideas about design, thoughts about printing and paper and reflections on art, creativity and perception. As you know, I've been interested in uncovering new ideas about how we process visual and editorial information—color, shape, form, typography and grammar—to find meaning that can support marketing efforts, build brands, drive social change and, ultimately, enrich our human experience.

Check. Check. Check.

Daniel Dejan breaks the direct mail process into four general steps
Blog

Are you a list maker? I love lists. They remind me of what I need to do, how I should prioritize my time, and what promises I’ve made. In other words, they keep me on track.

I’ve spent a great deal of time this year focusing on direct mail. Direct mail campaigns can display some of the most creative and successful uses of paper and print. And, even more importantly, they are proven to perform better than online activities!

Sappi North America Drives Sustainability and Growth With Natural Gas

Somerset Mill in Skowhegan Will Save More Than 30 Percent on Annual Energy Costs
Press Release

SKOWHEGAN, ME, November 18, 2014 /3BL Media/ - Sappi North America's Somerset Mill in Skowhegan is now running on natural gas and the paper mill is already seeing economic and environmental benefits. Recently, Summit Natural Gas of Maine completed the final installation of equipment to allow the Somerset Mill to run using natural gas at full capacity.

Everything Old is New. Again.

Daniel Dejan explains why print will always be his first love in an ever-increasing digital world
Blog

I should be clear that I believe in and strongly embrace technology (I’m a Google Glass Developer)! I think that the relationship between old and new—printed communication and digital outreach--will prove to be the most successful marriage for marketers in the future. Why? Because the permanence of print complements the instantaneous and constantly-updated nature of digital. Although each plays a role, I have to say that print is my first love. And, while I’ve always been clear about that, perhaps I’ve neglected to tell you why.

Let’s Get Real

Daniel Dejan discusses neurological research - and finds that paper and print could be the next big marketing push
Blog

Does touch stimulate memory? How do our brains process color and light to form images? What does a tactile experience deliver to the recipient? I’m fascinated by cognitive neuroscience and how humans—as biological organisms—comprehend the world around us. As a creative professional, I’m particularly interested in understanding how we interact with art as well as marketing materials.

Being There

Daniel Dejan
Blog

A decade ago there were only eight media channels—eight! Now there are over 100, and contained within that 100 is a subset of over 200 well-known social networking websites. One of the most challenging marketing endeavors, especially in an economic environment where ‘constrained’ budgets are the norm, is determining where to focus your company’s outbound marketing time and attention.

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