Daniel Dejan breaks the direct mail process into four general steps
Are you a list maker? I love lists. They remind me of what I need to do, how I should prioritize my time, and what promises I’ve made. In other words, they keep me on track.
I’ve spent a great deal of time this year focusing on direct mail. Direct mail campaigns can display some of the most creative and successful uses of paper and print. And, even more importantly, they are proven to perform better than online activities!
Somerset Mill in Skowhegan Will Save More Than 30 Percent on Annual Energy Costs
SKOWHEGAN, ME, November 18, 2014 /3BL Media/ - Sappi North America's Somerset Mill in Skowhegan is now running on natural gas and the paper mill is already seeing economic and environmental benefits. Recently, Summit Natural Gas of Maine completed the final installation of equipment to allow the Somerset Mill to run using natural gas at full capacity.
Daniel Dejan explains why print will always be his first love in an ever-increasing digital world
I should be clear that I believe in and strongly embrace technology (I’m a Google Glass Developer)! I think that the relationship between old and new—printed communication and digital outreach--will prove to be the most successful marriage for marketers in the future. Why? Because the permanence of print complements the instantaneous and constantly-updated nature of digital. Although each plays a role, I have to say that print is my first love. And, while I’ve always been clear about that, perhaps I’ve neglected to tell you why.
Daniel Dejan discusses neurological research - and finds that paper and print could be the next big marketing push
Does touch stimulate memory? How do our brains process color and light to form images? What does a tactile experience deliver to the recipient? I’m fascinated by cognitive neuroscience and how humans—as biological organisms—comprehend the world around us. As a creative professional, I’m particularly interested in understanding how we interact with art as well as marketing materials.
A decade ago there were only eight media channels—eight! Now there are over 100, and contained within that 100 is a subset of over 200 well-known social networking websites. One of the most challenging marketing endeavors, especially in an economic environment where ‘constrained’ budgets are the norm, is determining where to focus your company’s outbound marketing time and attention.
Daniel Dejan celebrates the marriage of paper and digital
I love technology almost as much as I love books and paper. And, since I’m especially happy when I discover areas where the two intersect and succeed, I’m excited to share a celebration of the marriage of Analog and Digital with you. I love projects and communications efforts where that union of craft and technology delivers a big dose of satisfaction—and ROI—and works with the long historical past of paper while embracing the unknown future of technology.
Let me remind you of some successful marriages as the debate over print versus digital works its way to becoming moot.
Although I’ve identified myself as a bibliophile, an amateur neuroscientist and, above all, a humanist, I sometimes also think of myself as a botanist—studying corporations, designers, printers and paper distributors—the flora and fauna of the printing ecosystem. In September, in Chicago, I had a chance to step back, break out my binoculars and inspect the forest that is the annual Graph Expo conference. I thought it might be helpful to share my key observations with you. So, grab your water and your backpack--let’s go.
Honors Sappi for Managing Risk and Safety and Mill Manager of the Year
October 13, 2014 /3BL Media/ - Sappi North America, a leading producer and supplier of coated fine paper, pulp and release paper, has been selected as a winner in two categories of the paper industry's prestigious 2014 Pulp & Paper International (PPI) Awards – Managing Risk and Sa