Save Kai

Is Shock and Awe Effective in Cause Marketing?

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We're excited to share an op-ed piece about Project Kaisei's "Save Kai" campaign that appeared in AdAge's Good Works Blog. The article addresses the question: Is Shock and Awe Effective in Cause Marketing? Drawing on examples of various cause-related campaigns consumers have encountered in recent years, the article makes a strong case for why campaigns must address both the "wow" AND the "why" elements to trully be effective.

Goldfish Kai Continues to Inspire Action Against Ocean Pollution

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Project Kaisei's bold digital fundraiser, "Save Kai" is highlighted on influencial marketing blog Adrants.com.

For the past two weeks a Goldfish named Kai has been living on Facebook in an aquarium-sized garbage patch filled with plastic bottles, caps and toothbrushes. Filmed 24/7 Kai brings a massive global issue right to our computer screens.

"Save Kai" Spotlighted in Popular Eco and Sustainable Living Blog

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Eco and sustainability blogs around the world are embracing Project Kaisei's unconventional "Save Kai" campaign. The livestream video fundraiser on Facebook has even been referrenced as an "eco-reality show." See Kai spotlighted on Ecofabulous.com 

Save Kai > Behind the Scenes VIDEO

Project Kaisei Fundraising Campaign on Facebook
Summary: 

A look at how an acerbic Goldfish named Kai, landed in an eco-reality show - of sorts, on Facebook. Check him out LIVE http://on.fb.me/savekainow 

Every donation removes plastic from Kai's future home and raises money for Project Kaisei's third ocean cleanup expedition, set for this summer. For more information about Project Kaisei's work click here.

COHN13907

video

A look at how an acerbic Goldfish named Kai, landed in an eco-reality show - of sorts, on Facebook. Check him out LIVE http://on.fb.me/savekainow 

Every donation removes plastic from Kai's future home and raises money for Project Kaisei's third ocean cleanup expedition, set for this summer. For more information about Project Kaisei's work click here.

COHN13907

Can One Goldfish Inspire Action Against Plastic Pollution?

Non-Profit Illustrates Impact of Ocean Pollution Through Eyes of Hopeful Goldfish
Summary: 

 “Save Kai” and world's oceans from plastic pollution. Every donation made to Project Kaisei cleans Kai's future castle in the sea and raises money for their third ocean cleanup expedition this summer. Participants can make donations via Facebook in as little as $5 increments from now through just after World Ocean’s Day on June 10.

Press Release

 “Save Kai” and world's oceans from plastic pollution. Every donation made to Project Kaisei cleans Kai's future castle in the sea and raises money for their third ocean cleanup expedition this summer. Participants can make donations via Facebook in as little as $5 increments from now through just after World Ocean’s Day on June 10.

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