S.H.E. Summit Global Conference

New Gillette Venus Global Survey Reveals 70% of Women Have Been Labeled by a Stereotype as Young as 10 Years Old; Almost Half Say Labels Have Had a Negative Effect on Their Lives

Gillette Venus Is Launching the “Use Your And” Campaign to Inspire Women and Girls to Break Away from One-Dimensional Labels, Embrace Their “ANDs” & Achieve Their Full Potential
Summary: 

"We created this campaign based on what we were hearing from women. They feel that beauty brands tend to focus only on singular dimensions of women - either Super Model or Super Mom - when, in fact, most women are a fabulous mix of everything in between"

Key Survey Findings
The Global Labels Survey conducted by Wakefield Research for Gillette Venus also uncovered:

  • Labeling/Stereotyping starts young and in school: The majority of women (70%) surveyed around the world first felt constrained by stereotypes or labels as early as 10 years old, reporting their classmates as the top group of people (67%) who have given them a label
     
  • Women who’ve been labeled before more frequently label others: More women frequently label others who have been labeled themselves (62%) vs. women who have never been labeled (34%)
Press Release

"We created this campaign based on what we were hearing from women. They feel that beauty brands tend to focus only on singular dimensions of women - either Super Model or Super Mom - when, in fact, most women are a fabulous mix of everything in between"

Key Survey Findings
The Global Labels Survey conducted by Wakefield Research for Gillette Venus also uncovered:

  • Labeling/Stereotyping starts young and in school: The majority of women (70%) surveyed around the world first felt constrained by stereotypes or labels as early as 10 years old, reporting their classmates as the top group of people (67%) who have given them a label
     
  • Women who’ve been labeled before more frequently label others: More women frequently label others who have been labeled themselves (62%) vs. women who have never been labeled (34%)
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