shocking campaign

Is Shock and Awe Effective in Cause Marketing?

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We're excited to share an op-ed piece about Project Kaisei's "Save Kai" campaign that appeared in AdAge's Good Works Blog. The article addresses the question: Is Shock and Awe Effective in Cause Marketing? Drawing on examples of various cause-related campaigns consumers have encountered in recent years, the article makes a strong case for why campaigns must address both the "wow" AND the "why" elements to trully be effective.

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