Written by LBG Canada Relationship Manager, Jennifer Eldridge
Many companies are seeking to measure and communicate the benefits of employee volunteer programs. Within LBG Canada, we have seen a steady rise in companies stating that they want to evaluate the employee experience, which is why we are incorporating volunteering measurement metrics into our soon to be launched Impact Measurement Framework.
Written by LBG Canada Founder, Stephanie Robertson.
Every company that is committed to employee volunteering, wants an impactful program. Across the LBG Canada community, at least 80% of companies have encouraged some form of volunteering since benchmarking began in 2005.
TORONTO, Sept. 29, 2015 /3BL Media/– In 2014, 36 LBG Canada companies invested $428 million dollars in community. When including funds leveraged from external stakeholders, this total increases to $551 million dollars. Over the course of the next two days, 65 community investment professionals will gather at the RBC Centre for Achieving Impact! 2015, the annual national conference for LBG Canada.
Are you investing in community? Or running a community program intended to achieve impact? Would you like to make progress on how you communicate the value of your impact?
Join the measurement conversation! Practice techniques that illustrate change. Learn how to take the next step and decide whether a social return on investment (SROI) analysis might contribute to your measurement objectives.
One key challenge currently being faced many companies working in community investment is communicating the value of community investment—both internally and externally. A barrier to effective communications is typically due to lack of understanding. In some cases, a lack of understanding occurs when community investment, marketing, and sponsorship overlap. While an integrated model has the potential for successful collaboration around community investment priorities, it is important that each area of activity be clearly distinguished from the other.
Companies are becoming increasingly interested in community investment as a means to support value creation in communities they touch. Community investment can help establish mutually beneficial relationships between a company and its stakeholders, contribute toward long-term improvements in the quality of life for communities, and help create an environment conducive to private investment.