At one time cotton was Haiti’s fourth largest agricultural export, but by the late 1980s, its cultivation largely ceased for economic, political and environmental reasons.
Now however, the Caribbean’s first independent nation is on the cusp of welcoming back cotton production due to the work of Timberland and the Smallholder Farmers Alliance (SFA). Since 2010, the popular outdoor lifestyle brand has supported SFA’s efforts to boost the yields – and the pocketbooks – of Haiti’s farmers.
Timberland shared the history of the its efforts to reintroduce cotton farming to Haiti at this year’s Engage for Good conference in Chicago. Atlanta McIlwraith, senior manager community engagement and communication, relayed the global outdoor lifestyle brand’s work to date in Haiti and shared key lessons learned over the years. The brand’s partnership with the Smallholder Farmers Alliance (SFA) began with a five-year commitment to plant five million trees in H