Derrick Feldmann, Managing Director of Ad Council Edge and INFLUENCE|SG, has devoted his career to unpacking why and how young people choose to engage with social issues, as well as how the topics they care about influence companies’ CSR and marketing strategies.
Listen as he and host Danielle Holly discuss what’s in store for brand engagement in social issues in the context of COVID-19 and how to tell when a company is authentically supporting a cause versus what’s just “good marketing.”
RACINE, Wis., October 11, 2019 /3BL Media/ – Fisk Johnson, Chairman and CEO of SC Johnson, today will receive “The Last Girl Corporate Inspiration Award” from the anti-sex trafficking group, Apne Aap Women Worldwide (Apne Aap). This prestigious award will be presented to Johnson for the company’s sponsorship of the acclaimed film “Love Sonia,” a story inspired by the real-life events of a young girl’s attempts to rescue her sister after their debt-ridden father sells her into prostitution.
While difficult at the moment, the many conversations with my friends about money inspired me to explore a different path. Conversation after conversation, I started to chip away at what felt wrong about money, and we would talk about their “wish list” when it comes to finance. What came up again and again was the desire to feel smart about money decisions – “whatever I do should be easy to understand, available to all, convenient to do, and make me feel good and empowered.”
The Family Company at Work for a Better World Seeks to Expand Awareness of Global Issue by Supporting London Release of “Love Sonia”
RACINE, Wis., January 23, 2019 /3BL Media/ – SC Johnson is expanding upon its long-standing zero-tolerance policy for human trafficking and slavery by sponsoring a new film that offers an unflinching portrait of this devastating global issue.
Any professional filmmaker will tell you that creating original films is a challenging process that requires great effort and skill. One may assume, therefore, that young high school filmmakers would find it an enormous challenge to produce quality, original work.