Social Marketing

Booz Allen Campaign Empowers Sailors to “Keep What You’ve Earned”

Article

Sailors in the U.S. Navy face serious financial and career consequences if they’re caught driving under the influence. A chief who’s served 14 years, whose rank is reduced to first class due to a DUI, could lose $527 a week in base pay alone1. Yet long-standing messages about alcohol abuse weren’t resonating, given an entrenched drinking culture.

OgilvyEngage to Leverage Socially-Beneficial Behavior Change To Help Businesses Grow

New Practice to Offer Social Marketing Expertise to Corporate Clients
Press Release

NEW YORK, May 16, 2012 / 3BL Media / PRNewswire/ -- Ogilvy Public Relations has launched a new global behavior change practice, OgilvyEngage, to help companies motivate and assist consumers and other stakeholders to adopt socially-beneficial behaviors that are good for individuals, good for society, and good for business.

BzzAgent’s Internet Safety Campaign with Trend Micro Wins at the 2011 MITX Interactive Awards

16th Annual MITX Awards Honors Cutting-Edge Digital Innovations, Creative Projects, and Technological Accomplishments in New England
Press Release

(3BL Media / theCSRfeed) Boston, MA and Cupertino, CA - December 22, 2011 - BzzAgent and Trend Micro have been selected as winners in the Best Use of Social Strategies category for the 16th Annual MITX Interactive Awards.

Leaving Footprints: Teaching Guatemalan Children About HIV and AIDS

Blog

Media Impact Communications Officer, Lindsey Wahlstrom, describes her experience at a community fair in San Juan Ostuncalco, Guatemala.  This fair was one of twelve fairs hosted by Asociacion Comunicares, with the support of Media Impact and the Guatemalan Ministry of Health.  At the community events, volunteers use games and interactive presentations to educate youth about the different aspects of HIV and AIDS - prevention, transmission, treatment and stigmas.  Before leaving, youth are invited to write a message or a draw a picture in the book "Dejando Huellas" or "Leaving Footprints." 

CSR Messages: Raising the Bar

Blog


Do your CSR messages differentiate you from your competitors? Do you tell your CSR story in a way that captures the attention and imagination of your customers and your employees? I thought it would be interesting to look at some real examples – in this case from the oil and gas industry. See what you think: 

Balancing the Cause Shock-Factor

Navigating the fine line between communicating an issue and taking a message too far
Summary: 

Balancing the Cause Shock-Factor: Navigating the fine line between communicating an issue and taking a message too far.

Blog

Balancing the Cause Shock-Factor: Navigating the fine line between communicating an issue and taking a message too far.

The Case for Corporate Social Responsability

Blog

 On Monday, the Wall Street Journal ran an editorial by Dr. Aneel Karnani called The Case Against Corporate Social Responsibility which posits the idea that corporate responsibility is irrelevant because “companies that simply to everything they can to boost profits will end up increasing social welfare”. 

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