Social Media

Gen Z Sees Social Media Activity As More Effective Than Community Involvement According to New Research by Cone Communications

Summary: 

More than half (58%) feel that supporting social or environmental issues online is more effective at making a difference than doing something out in their communities

Press Release

More than half (58%) feel that supporting social or environmental issues online is more effective at making a difference than doing something out in their communities

The Power of Companies to Influence Social Norms

Blog

Companies are uniquely positioned to drive change around social norms by using their brand credibility, marketing expertise, reach, and access to key influencers, among other assets. Companies can create significant, lasting social change by shifting harmful social norms. But why should companies invest in changing social norms, and what are the practical steps to starting this process?

What are social norms?

Major League Baseball Players Launch Infield Chatter, a New Mobile Social Community

The first-of-its-kind platform seeks to become the dedicated mobile destination for players and their passionate fans
Press Release

MORE THAN 1,000 PLAYERS FLOCK TO INFIELD CHATTER,

THE NEW MOBILE SOCIAL COMMUNITY THAT BRINGS FANS

 CLOSER TO MAJOR LEAGUE PLAYERS

 

–Groundbreaking initiative from Major League Baseball Players Association offers unique player-driven content, two-way player-fan engagement, fan contests and experiential sweepstakes, among other features in time for 2017 baseball season–

 

Harnessing Online Networks to Improve Patient Care

Many people share personal information on social media – including their experiences of using medicines. This is valuable data that can help us improve patient care.
Article

Our pharmacovigilance centre of excellence collects publically available data from social media and filters out unrelated information and anything that would infringe patient privacy. The Centre’s analysis is helping us to understand the benefits of our products, alert us to unexpected adverse effects, and evaluate the misuse of drugs.

How #BellLetsTalk Takes CSR to New Heights

Blog

On January 25, 2017, the #BellLetsTalk hashtag appeared all across social media, particularly Twitter and Instagram. Bell Let's Talk, sponsored by Bell Media in Canada, is meant to focus specifically on sharing stories of mental illness in order to help normalize the struggles that people go through. Each time the #BellLetsTalk hashtag was used, 5 cents was donated to various mental health causes across Canada - this year raising $6,585,250 from 131,705,010 interactions. The yearly initiative has been going strong since 2010.

'He Named Me Malala:' 21CF's Yearlong Campaign to Support Girls' Education

Blog

In June 2015, Fox Searchlight and National Geographic announced the release of the documentary He Named Me Malala, sparking nearly a year's worth of efforts on the part of 21st Century Fox to make a difference in the global issue of girls' access to education. The film, directed by Academy Award winner Davis Guggenheim, follows the life of Pakistani education activist and Nobel Laureate Malala Yousafzai who survived an assassination attempt in 2012 for her outspoken advocacy.

Social Media Photo Contest Inspires Young Adults to Share Commitment to Ending Domestic Violence

Mary Kay Inc. And Alpha Chi Omega Encourage Action Throughout Domestic Violence Awareness Month
Press Release

DALLAS, November 4, 2016 /3BL Media/ - To encourage healthy relationships among young people across the nation, Mary Kay Inc. and Alpha Chi Omega hosted a social media photo contest for the fourth straight year to inspire young women to share their commitment to ending dating abuse.

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