Premier leadership development programs convene to examine best practices for cultivating next generation nonprofit leaders
NEW YORK, April 16, 2018 /3BL Media/ - American Express (NYSE: AXP) will host its fourth annual Leadership Academy Global Alumni Summit in New York on April 16 and 17, celebrating eleven years of a transformative program that has developed more than 3,600 nonprofit and social purpose leaders.
Proof positive that people and planet go with profit
Ethical Corporation released a new report with case studies from Interface and PayPal on making the social purpose business case. The report shows comprehensive insight into issues such as how to convince leadership teams on this model, how sustainability is driving revenue and the benefits of social purpose on brand proposition.
This post was written by guest blogger Heather Franzese, co-founder and executive director of Good World Solutions.
I spoke recently at the Lead On women’s leadership conference in Silicon Valley about how to build a successful social enterprise or social purpose business. The women I spoke with were working on diverse issues from elder care to human rights to breast cancer. But all wanted to achieve the maximum impact with their limited resources.
Around nine in ten current CEOs and future business leaders believe businesses should have a social purpose. But while 86% of current leaders think businesses are already putting this into practice, just a fifth of the younger generation agrees they are doing so – showing a clear gap between the views of today’s CEOs and the next generation.
The news website, Truthdig.com, recently ran a piece by William Pfaff that makes the assumption that American corporations no longer have any citizen-like obligations to the American nation. It circulated within TechSoup and also among some of our corporate donor partners.
“Purpose is now the fifth P of marketing. It’s a vital addition to the age-old marketing mix of product, price, place, and promotion,” said Mitch Markson, chief creative officer, Edelman, and the founder of Edelman goodpurpose.