Social Purpose

3 Reasons to Attend RBSWEST

Press Release

September 5, 2018 /3BL Media/ - The 2nd Responsible Business Summit West (San Diego, Nov 13-14) will bring together 300 senior global businesses to tackle the three core pillars of digitally-driven business. Leaders from Microsoft, Experian, TransWestern, Macquarie Investments, HP, Domtar, Greenpeace USA will discuss and share their insights on climate action, social impact and data privacy & trust.

Here are 3 reasons why you need to attend:

New Ethical Corporation Report – The Future of Digital on Reputation

Article

In today’s world of cybersecurity, automation and data the resulting disruption for business is ballooning. Companies need to adhere to higher ethical standards to ensure social purpose and reputation stays intact.

Fourth Annual American Express Leadership Academy Global Alumni Summit Connects Social Purpose Leaders from Around the World

Premier leadership development programs convene to examine best practices for cultivating next generation nonprofit leaders
Press Release

NEW YORK, April 16, 2018 /3BL Media/ - American Express (NYSE: AXP) will host its fourth annual Leadership Academy Global Alumni Summit in New York on April 16 and 17, celebrating eleven years of a transformative program that has developed more than 3,600 nonprofit and social purpose leaders.

New Report: Interface and PayPal Make the Social Purpose Business Case

Proof positive that people and planet go with profit
Article

Ethical Corporation released a new report with case studies from Interface and PayPal on making the social purpose business case. The report shows comprehensive insight into issues such as how to convince leadership teams on this model, how sustainability is driving revenue and the benefits of social purpose on brand proposition.

Read the full report online: http://bit.ly/2v7ifeU

Unilever’s Early Leadership in “Social Purpose” is Paying Off.

Blog

Today the ethical consumer market hovers between 10 and 20 per cent. These numbers haven’t moved much since the term was first popularized 25 years ago.

5 Tips for Women Starting a Social Purpose Business

Blog

This post was written by guest blogger Heather Franzese, co-founder and executive director of Good World Solutions.

I spoke recently at the Lead On women’s leadership conference in Silicon Valley about how to build a successful social enterprise or social purpose business. The women I spoke with were working on diverse issues from elder care to human rights to breast cancer. But all wanted to achieve the maximum impact with their limited resources.

New Study Finds the Future of Successful Business is a Combination of Profit and Purpose

Article

Around nine in ten current CEOs and future business leaders believe businesses should have a social purpose. But while 86% of current leaders think businesses are already putting this into practice, just a fifth of the younger generation agrees they are doing so – showing a clear gap between the views of today’s CEOs and the next generation.

Is Corporate Citizenship a Dying Concept?

By Jim Lynch, TechSoup
Article

The news website, Truthdig.com, recently ran a piece by William Pfaff that makes the assumption that American corporations no longer have any citizen-like obligations to the American nation. It circulated within TechSoup and also among some of our corporate donor partners.

Social Purpose: The Fifth "P" of Marketing

Blog

“Purpose is now the fifth P of marketing. It’s a vital addition to the age-old marketing mix of product, price, place, and promotion,” said Mitch Markson, chief creative officer, Edelman, and the founder of Edelman goodpurpose.

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