What’s an outdoor clothing company doing selling food? A similar question was asked of me in 1968, when we were blacksmithing new tools for mountain climbing, and suddenly started selling shorts, shirts and pants. Skepticism seems to rise whenever a company refuses to “stay in its lane,” but as an entrepreneur, I see business opportunities everywhere. As a lover of the outdoors, I see a way to save our home planet and its creatures—including us—from the destructive habits we’ve invented for ourselves.
May of 2020 presents a lush green face at the Frey Vineyards ranch in Mendocino County in northern California. It is two and a half years since the devastating wildfires of October 2017 (read Katrina’s 2018 article – Out of the Ashes on GreenMoney website). One still sees the burned silhouettes of stately Ponderosa Pine at the top of the ridges but progressing up the slopes are shrubby masses of tan oak, madrones and oaks that are stump sprouting from their strong pre-fire crowns. Frey Vineyards owns one thousand acres of land.
At General Mills, chief sustainability officer Jerry Lynch is working with organizations that have direct relationships with oat and wheat farmers in the northern Great Plains to help the company meet its goal of reducing overall greenhouse gas emissions 28% by 2025. Almost half of the company’s carbon footprint, and 99% of its water footprint, comes from agriculture, Lynch says.
For most of us, dirt is little more than an inconvenience. It ruins our shoes, musses our cars and seems omnipresent on our hardwood floors. Rarely do we appreciate dirt for what it really is—the foundation of all life on Earth.
More than 95 percent of the food we eat depends on a mere 6 inches of topsoil. Soil not only provides us food, but it also purifies our water and acts as a natural carbon sink.
April 18, 2019 – General Mills released its 2019 Global Responsibility Report, outlining the company’s approach to creating environmental, social and economic value in the countries where it operates. The progress made by General Mills in 2018 demonstrates the company’s long-term commitment to protect and restore the resources upon which its business and communities depend, with an increased focus on advancing regenerative practices across its supply chain.