Havas PR created a comprehensive media relations strategy focused on generating buzz around each market the Curiosity Cube visits and highlighting its purpose in igniting scientific passion.
The Curiosity Cube is a retrofitted shipping container that has been transformed into a mobile science lab. Knowing how important it is for all students to have access to science education, MilliporeSigma brings its Curiosity Labs program and the Curiosity Cube to students in underserved school districts.
This 22x10-foot, retrofitted shipping container that has been transformed into a mobile science lab is featuring hands-on science experiments to "spark" interest in STEM.
A few experiences students will observe and participate in include learning about the role of DNA in living things and the importance it plays in deciding traits (why you look the way you do) and characteristics. Visitors will use touch screens to extract DNA and precipitation and "virtually" interact with cells.
Bancroft Elementary fifth graders were smiling, giggling, and asking questions on Thursday as they learned about DNA, 3-D printing, and brain cells.
The students had the opportunity to explore the Curiosity Cube, a mobile science lab developed by MilliporeSigma, an international science company. The Curiosity Cube began travelling around the country in March, and will end it's 2017 tour in late November.