Sports

Rebuilding Together, Lowe’s to Restore Houston, Texas Neighborhood During Super Bowl-Sanctioned Event

Over 200 volunteers to revitalize historic Independence Heights neighborhood during Super Bowl LI weekend
Summary: 

This marks the 22nd year Rebuilding Together has hosted this Super Bowl-sanctioned event – rebuilding homes and transforming communities in Super Bowl cities across the country. To date the event has impacted nearly 140 homes, engaged 5,000 volunteers and invested more than $5 million to communities in need. This year, 200 corporate and community volunteers will participate in various critical home repairs, accessibility modifications, painting, landscaping and other major home rehabilitations.

Press Release

This marks the 22nd year Rebuilding Together has hosted this Super Bowl-sanctioned event – rebuilding homes and transforming communities in Super Bowl cities across the country. To date the event has impacted nearly 140 homes, engaged 5,000 volunteers and invested more than $5 million to communities in need. This year, 200 corporate and community volunteers will participate in various critical home repairs, accessibility modifications, painting, landscaping and other major home rehabilitations.

21CF’s Liba Rubenstein Discusses Branding, Storytelling, and the Future of Social Impact

Article

Corporate responsibility consultant and writer Susan McPherson spoke with industry leaders across multiple business sectors in a January 19 article for Forbes about the trends in CSR they see for the year ahead. Liba Rubenstein, 21CF's newly appointed SVP of Social Impact, was among those interviewed, and she discussed the business world's unique capacity to bring about social change, as well as the importance of clear, captivating storytelling to a successful CSR strategy:

Liba Wenig Rubenstein Named Senior Vice President, Social Impact for 21st Century Fox

Shira Oberlander and Vijay Sudan Promoted to Vice President, Social Impact
Press Release

New York, NY, January 10, 2016 /3BL Media/ – 21st Century Fox today named Liba Wenig Rubenstein to the role of Senior Vice President, Social Impact.  In this newly created position, she oversees the company’s expanding social impact programs, comprising a variety of initiatives that amplify to key constituents the company’s pro-social commitments and programming.

Ms. Rubenstein manages teams in New York as well as in Los Angeles, where she is based, and reports to Julie Henderson, EVP and Chief Communications Officer. 

Using the Influence of Sports to Encourage Learning, Growth and Character Development

Blog

The influence of sports and the platform that athletes and coaches have is tremendous in our society. We are captivated by sports!  Fellowship of Christian Athletes (FCA) uses this influence to spread the gospel of Jesus Christ and to encourage positive character traits such as integrity, serving, teamwork and excellence. 

STAR Plus Kicks Off 'Nayi Soch' Campaign to Salute Star Cricket Players' Mothers, Push Agenda for Indian Women

Blog

21st Century Fox's STAR India has long been an example of a company that embeds purpose in what it does, in particular when it comes to advancing the societal roles of women and girls.

21st Century Fox Celebrates 'Pitch' Premiere by Forging New Partnerships to Support Women's Achievements in Sports and Beyond

Blog

On September 22, Ginny Baker - the fictional first female player in major league baseball - made her television debut to widespread acclaim in FOX's new drama Pitch. To honor her inspirational story, the network has partnered with LeanIn.Org for a campaign featuring the series' cast and crew in conversation about the struggles they've faced and the strides they've made as women in male-dominated industries.

Astellas and World Transplant Games Federation Announce Launch of Fit for Life! to Promote Physical Activity in Transplant Recipients Worldwide

Press Release

HONG KONG, Aug. 22, 2016 /3BL Media/ -- Astellas Pharma Inc. (TSE: 4503, "Astellas") and the World Transplant Games Federation (WTGF) today announced the launch of Fit for Life!, a global program to help transplant recipients live full and active lives through ongoing physical activity and participation in organized sports. The announcement was made at the 26th International Congress of The Transplantation Society inHong Kong.

Women of FOX Sports and Geena Davis Institute discuss importance of female role models in sports

Blog

Guest post by Kelly Engle, FOX Sports

More than 100 people gathered in Los Angeles on July 28 to hear from a panel of truly inspirational women on the importance and impact of positive role models in the world of sports. At the beautiful Fairmont Hotel in Santa Monica, the Women of FOX Sports partnered with the Geena Davis Institute on Gender in Media to host "A League of Their Own: Sports Inspiring Social Change."

Chris Froome wins record third Tour de France as Team Sky continues to inspire

Blog

With Chris Froome's record-breaking win at the final stage of the Tour de France on July 24, 21st Century Fox-sponsored Team Sky once again delivered on its reputation as the U.K.'s premier professional cycling team. Froome, who led his nearest competitor, Peter Sagan, by four minutes and five seconds, became the first Briton in history to win the race three times, and he took the opportunity during his acceptance speech to emphasize the teamwork for which Team Sky is so well known.

FOX Sports Hosts Delegation of Women from Afghanistan to Discuss Creating a Culture of Health and Fitness

Blog

Five of Afghanistan's leading female coaches, nonprofit directors and sports professionals visited the FOX Sports headquarters in Los Angeles on May 12 to discuss how best to encourage young women in their home country to participate in sports. The International Visitors Council of Los Angeles (IVCLA) arranged the trip as part of the U.S. Department of State's International Visitor Leadership Program for professional and cultural exchanges.

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