As Team Sky returned to the U.S. for the 2016 Amgen Tour of California, the team and its sponsor 21st Century Fox donated bikes, helmets, Team Sky shirts and more to the young members of the South Bay Boys & Girls Clubs in Los Angeles. The pro cyclists also spent the afternoon of May 11 guiding the kids from South Bay through a cycling confidence course, helping them get comfortable riding and giving them the tools they need to stay active and healthy.
As part of the FOX Sports University program, which gives college students across the U.S. the chance to gain hands-on experience in the sports business, FOX Sports has teamed with the Microsoft Corporation for a unique education project at the University of Washington's Foster School of Business. Upper-level marketing students will spend the semester developing new ways to use Microsoft's OneNote application to enhance the sports experience for viewers and broadcasters.
Tackling Carbon Emissions to Reduce the Game’s Environmental Impact
PHOENIX, January 11, 2016 /3BL Media/ - Top-ranked Clemson and No.2 Alabama will be facing off amidst more than orange and crimson at the College Football Playoff National Championship. TerraPass, a member of the Just Energy Group of companies will be greening up the game with carbon offsets and renewable energy credits (RECs); mitigating the game’s environmental impact.
When Team Sky's Chris Froome crossed the finish line on the Champs-Èlysèes on Sunday, cementing a 72-second lead over his nearest competitor Nairo Quintana, he became the first Briton in history to win the Tour de France twice. Team Sky, sponsored by 21st Century Fox, collected the overall team award, marking the third time the team has won the Tour in the past four years.
For the 2015 Virgin Money London Marathon, colleagues at 21st Century Fox businesses in the UK came together to raise more than £100,000 for Cancer Research UK, one of the world's leading cancer research charities.
In the weeks leading up to the April 25 race, the team hosted fundraising initiatives such as quiz nights, bake sales, and even an Easter egg hunt to encourage donations to the cause. Cancer Research UK was the official charity of this year's London marathon, and the race overall raised £2.5 million for the organization.
When the riders of Team Sky made their American cycling debut at the Amgen Tour of California last year, they seized the opportunity to engage and inspire cycling fans in the U.S., just as they had done so successfully in the U.K. This year, the team returns to California as the reigning champions, and they are expanding on their initial mission to engage American cycling fans in a number of new ways.
It’s hard to get closer to the core of America than with American sports fans. If America actually has a top religion, it would have to be sports, given the number of devotees, the hours of worship spent, the dollars contributed, the passion, the zeal and, in some cases, the blind faith. So when data arrives indicating that a good chunk of Americans (more than a third of the 2,000+ surveyed) espouse environmental preferences in their sporting and entertainment events, I pay attention.
In 2008, FOX Sports launched FOX Sports University, an academic program that gives college students hands-on experience in the sports business. Participating students work closely with FOX Sports executives on a project in sports management, business, or journalism. The current academic year is the largest yet for the program, which now offers courses at 28 schools across the U.S.