Sproutel

Aflac Toy Robot for Kids Faces Cancer With Real Feelings

Emotional support robot duck helping children going through chemo
Article

Aflac has teamed up with robotics toy company Sproutel to create My Special Aflac Duck, a technology that offers emotional support to kids with cancer.

Kids can feed, bathe and even administer chemotherapy to the ducks that can respond to touch.

“Medical play can be really therapeutic,” Sproutel CEO Aaron Horowitz told FOX Business on “Mornings with Maria.” “It gives them this feeling of control. They have this friend that’s going through this treatment right alongside me.”

New Sponsorship Pairs Aflac and Children’s Miracle Network Hospitals 
to Help Defeat Childhood Cancer

Sponsorship focuses on #ChildrensHospitalsWeek and popular Dance Marathon events across the country as Aflac introduces My Special Aflac DuckTM to the Children’s Miracle Network Hospitals community
Press Release

COLUMBUS, Ga. – March 8, 2018 /3BL Media/– Aflac, the leader in voluntary insurance sales at the worksite in the United States and a committed corporate ally for families facing childhood cancer, today announced an agreement with Children’s Miracle Network Hospitals® (CMN Hospitals) to sponsor several key CMN Hospitals events throughout the year, including the second annual #ChildrensHospitalsWeek, which is this week.

Robot Duck Comforts Kids With Cancer

Multimedia with summary

A plush, robotic duck may soon become a fixture in the world of children who have cancer. 

View the video on the AP website.

Robot Duck’s Aim: Helps Kids With Cancer Via Power of Play

Article

By Marina Hutchinson | AP

A plush, robotic duck may soon become a fixture in the world of children who have cancer — a social robot that can be silly, happy, angry, scared or sick just like them, and help them cope creatively with their illness through the power of play.

The duck, developed by robotics expert Aaron Horowitz and his company, is undergoing testing and is expected to be widely distributed by the end of this year.

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