Environmental campaign based on a popular radio drama motivates students to get involved
April 9, 2013 /3BL Media/ - Primary schools across St. Lucia are bubbling with excitement after being visited by a White-breasted Thrasher, Iguana, Coral and “Tin Tin” as part of a series of activities that are being led by PCI Media Impact as part of My Island-My Community.
The students played, sang and asked questions with the mascots as part of a campaign to raise awareness about the important role that nature plays in protecting the community from climate change.
In May 2011, Media Impact announced the official launch of its Entertainment-Education Fellows program established in association with the Social Justice Initiative in the Department of Communication at the University of Texas at El Paso. This program aims to provide communications students with hands-on experience while assisting in the development and implementation of Entertainment-Education programs.