Some automakers tout engine performance, cutting-edge technology or exclusivity to attract buyers. Japanese automaker Subaru has a different approach.
In 2019 the company transformed 10,000 square feet of the Javits Convention Center in New York into a state-of-the-art immersive exhibit where Yellowstone's Old Faithful geyser and Denali's snowcapped peak were the focus -- not the company's sport utility vehicles.
Automaker’s Signature Tour Brings Live Music, Winter Sports, Subaru Swag, Food and Fun to Skiers and Snowboarders Nationwide
Camden, NJ, January 13, 2022 /3BL Media/ – Subaru of America, Inc. today announced the return of Subaru WinterFest. This one-of-a-kind music and mountain lifestyle tour invites friends, family, skiers, snowboarders, music fans, and dog-lovers alike to bask in their love of winter and adventure.
Automaker Releases Creative Campaign to Launch the Signature Give-Back Event in Tandem with Employee Volunteer Activities Across the Country
CAMDEN, N.J., November 19, 2021 /3BL Media/ – Subaru of America, Inc. today announced that to celebrate the launch of the 2021 Subaru Share the Love® Event, the automaker will debut a series of national advertising spots featuring the people, places and pets impacted by the philanthropy event over its 14-year-long run.
Subaru and its Nationwide Network of Retailers Reach Out to Those Experiencing Homelessness
Camden, N.J., November 1, 2021 /3BL Media/ - Subaru of America, Inc. today announced that the automaker and more than 600 participating retailers will once again donate 50,000 blankets to homeless shelters nationwide. When combined with last year’s donation of 50,000 blankets, Subaru and its retailers will have donated a total of 100,000 blankets to those experiencing homelessness. This year, in addition to 50,000 blankets, the automaker and participating retailers will also provide 50,000 pairs of socks to homeless shelters across the country.
CAMDEN - October 22 promises to be a Dog Day Afternoon in the city, thanks to Subaru of America Inc., as South Jersey- and Camden-area canine lovers converge on Von Neida Park for Camden Make a Dog’s Day.
At Schulte Subaru of Sioux Falls, South Dakota, kindness isn’t just a word. It’s a way of doing business.
ORIGINALLY PUBLISHED IN DRIVE MAGAZINE | WINTER 2020
Schulte Subaru was founded in 1970 by Terry Schulte and continues as a vital part of the Sioux Falls community today through the leadership and passion of his son Mike Schulte. Their philosophy is simple: If you treat people right, the business will take care of itself.
Representatives from Subaru of America, Inc. presented “thank you” care bundles to support departments at Cooper University Health Care and MD Anderson Cancer Center at Cooper for their outstanding efforts during the pandemic.
Nearly 950 team members in the Environmental Services, Food and Nutrition, Transport, Security and Maintenance departments, along with staff members at MD Anderson at Cooper, received a care package containing numerous gift cards to local retail stores and restaurants as well as transportation vouchers.
In order to bolster resources for LGBTQ youth, the Pride program recently partnered with Subaru of America’s LGBTQ employee resource group Out+Ally, which has supported the organization in past initiatives. In addition to donating $7,000 in laptops to the Pride program so youth can ultimately keep going to work and school as well as communicate with their case managers, Out+Ally committed to working with the Pride Task Force, a group of young queer and trans alumni of the Pride program who push for LGBTQ youth housing and basic rights.