Subaru of Americas

Puppies and All-Wheel Drive: How Subaru Built Its Ardent Fan Base

The Japanese automaker marketed itself to underserved customers.
Article

By Morgan Korn

Some automakers tout engine performance, cutting-edge technology or exclusivity to attract buyers. Japanese automaker Subaru has a different approach.

In 2019 the company transformed 10,000 square feet of the Javits Convention Center in New York into a state-of-the-art immersive exhibit where Yellowstone's Old Faithful geyser and Denali's snowcapped peak were the focus -- not the company's sport utility vehicles.

Subaru Winterfest Returns for a Season of Adventure at Eight Ski Resorts in 2022

Automaker’s Signature Tour Brings Live Music, Winter Sports, Subaru Swag, Food and Fun to Skiers and Snowboarders Nationwide
Press Release

Camden, NJ, January 13, 2022 /3BL Media/ – Subaru of America, Inc. today announced the return of Subaru WinterFest. This one-of-a-kind music and mountain lifestyle tour invites friends, family, skiers, snowboarders, music fans, and dog-lovers alike to bask in their love of winter and adventure.

Subaru of America Inspires Hope for the Holidays With Ad Spots Commemorating the 2021 Subaru Share the Love Event

Automaker Releases Creative Campaign to Launch the Signature Give-Back Event in Tandem with Employee Volunteer Activities Across the Country
Press Release

CAMDEN, N.J., November 19, 2021 /3BL Media/ – Subaru of America, Inc. today announced that to celebrate the launch of the 2021 Subaru Share the Love® Event, the automaker will debut a series of national advertising spots featuring the people, places and pets impacted by the philanthropy event over its 14-year-long run.

Subaru Expands on Help for Those in Need With Donation of 50,000 Socks and 100,000 Total Blankets

Subaru and its Nationwide Network of Retailers Reach Out to Those Experiencing Homelessness
Press Release

Camden, N.J., November 1, 2021 /3BL Media/ - Subaru of America, Inc. today announced that the automaker and more than 600 participating retailers will once again donate 50,000 blankets to homeless shelters nationwide. When combined with last year’s donation of 50,000 blankets, Subaru and its retailers will have donated a total of 100,000 blankets to those experiencing homelessness. This year, in addition to 50,000 blankets, the automaker and participating retailers will also provide 50,000 pairs of socks to homeless shelters across the country.

How Subaru Is Rooting for the Underdog and Impacting Pets Nationwide

Season 11, Ep6
Summary: 

October is Subaru Loves Pets Month. Here to share what that means are Subaru's Bridget Hanrahan, Associate Director of Marketing Operations and Liz Edelen, Love Promise Community Commitment Manager.

Article

October is Subaru Loves Pets Month. Here to share what that means are Subaru's Bridget Hanrahan, Associate Director of Marketing Operations and Liz Edelen, Love Promise Community Commitment Manager.

Subaru of America to Show Commitment to Camden's Canines on Oct. 22

By CHUCK O'DONNELL
Article

CAMDEN - October 22 promises to be a Dog Day Afternoon in the city, thanks to Subaru of America Inc., as South Jersey- and Camden-area canine lovers converge on Von Neida Park for Camden Make a Dog’s Day.

Subaru Share the Love Event Returns for Fourteenth Consecutive Year

Automaker Brings Back Signature Philanthropic Event with Longtime National Charity Partners: ASPCA®, Make-A-Wish®, Meals on Wheels America and National Park Foundation
Press Release

Camden, N.J., October 19, 2021 /3BL Media/ – Subaru of America, Inc. today announced the annual Subaru Share the Love® Event will return in 2021 for its fourteenth consecutive year.

2020 Subaru Love Promise Retailer of the Year

At Schulte Subaru of Sioux Falls, South Dakota, kindness isn’t just a word. It’s a way of doing business.
Blog

ORIGINALLY PUBLISHED IN DRIVE MAGAZINE | WINTER 2020

Schulte Subaru was founded in 1970 by Terry Schulte and continues as a vital part of the Sioux Falls community today through the leadership and passion of his son Mike Schulte. Their philosophy is simple: If you treat people right, the business will take care of itself.

Subaru Loves Cooper University Health Care Subaru Presents Gift Card Bundles as Part of Loves to Care Philanthropic Program

Article

Representatives from Subaru of America, Inc. presented “thank you” care bundles to support departments at Cooper University Health Care and MD Anderson Cancer Center at Cooper for their outstanding efforts during the pandemic.

Nearly 950 team members in the Environmental Services, Food and Nutrition, Transport, Security and Maintenance departments, along with staff members at MD Anderson at Cooper, received a care package containing numerous gift cards to local retail stores and restaurants as well as transportation vouchers.

Philly's Valley Youth House Soups up LGBTQ Youth Resources; Plans to Revive Host Homes

By Michele Zipkin
Article

In order to bolster resources for LGBTQ youth, the Pride program recently partnered with Subaru of America’s LGBTQ employee resource group Out+Ally, which has supported the organization in past initiatives. In addition to donating $7,000 in laptops to the Pride program so youth can ultimately keep going to work and school as well as communicate with their case managers, Out+Ally committed to working with the Pride Task Force, a group of young queer and trans alumni of the Pride program who push for LGBTQ youth housing and basic rights.

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