Language choice Labels and metaphors are powerful. Well-chosen ones evoke positive imagery, emotions and values, while poorly chosen ones can be disastrous. For example, “global warming” is a much more divisive term than “climate change.”
Should we focus on persuading the deniers...? Without any thoughts I will tell you that on the table. Do not waste time with people who have already formed their opinion and are unwilling to withdraw from their position. We should concentrate on those people who are not sure, but willing to listen to your views.
“It’s extremely important to have a few goals that will lead a company to have a truly positive impact, but also to stick to those goals and align everyone around them,” he says. “These are hugely important for culture, identity, recruiting and retention. They need to be simple and easy to understand, helping the company to stay focused… It’s about constancy of purpose; you want to instill this into the culture.” It starts on the inside, and without engrained commitment, alignment and clarity (Purpose), Performance and Participation will be lacking.
Which companies will advocate for more sensible public policy?
Private Sector Opportunity to Lead
Many companies have stepped up, joining campaigns such as the We Are Still In movement. With over 2,300 members (more than 900 of them from the business sector) and $6.2 trillion of economic might, We Are Still In is the broadest cross-section of the US economy ever assembled in support of climate action.
When most people talk about energy strategies, they’re actually not talking about strategy at all. Oftentimes, narratives are about what companies and policy makers could or should be doing when it comes to energy transitions are framed as “strategy”. For example, I’ve heard people say that putting a price on carbon, or the need to transition to an electrified economy that does not depend upon fossil fuels, is an “energy strategy.”
Paul Bulcke, Chairman of the Board of Directors, Nestlé
At the UN General Assembly in New York this week, an important topic is how business can contribute to achieving the Sustainable Development Goals (SDGs). We at Nestlé believe that supporting young people is not only core to the SDGs, but is also core to achieving business goals in this fast-changing world.
Just how much change can happen in one year? The past 12 months have been incredibly volatile, with political, economic, technological, social, and environmental disruptions creating both challenges and opportunities for companies. BSR and GlobeScan’s State of Sustainable Business Survey 2017—our ninth annual survey of BSR members—explores what these changes mean for sustainable business.