Taiga Company

Key Lessons on Getting Social with Business Sustainability

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Taiga Company Blog by Julie Urlaub

Using social media for sustainability communications means finding ways to engage your audience and get them paying attention to you.  It may sound simple, but there are so many tools and strategies an individual company to take.  What is the right playbook?

Guest Post: How Infographics Add Meaning to Sustainability Communications

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Infographics, "data visualizations that present complex information quickly and clearly”  have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.  

Guest Post: How Social Media for Sustainability is Revolutionizing Communications

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Remember when the iPad came out?  People didn’t really know what it was.  As in, many thought it was a replacement for a computer.  Others thought, no, it was like a really big phone.  No one was really clear as to its uses and many continually tried to put it in categories they were familiar with.

Guest Post: What Are The Biggest Challenges to Communicating CSR with Social Media?

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Are you planning to develop a social media strategy to communicate your company’s corporate social responsibility (CSR) or sustainability plan? What are some of the biggest challenges in using social media to communicate sustainability efforts?

Addressing True Business Sustainability Change on the Front End

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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In a recent Innovation Excellence post, Why the Front End of Innovation is Different, our sustainability consulting practice is reminded of a key distinction in business sustainability change.  Herein, the author brings to light the difference between continuous improvement and business sustainability change.  Often companies believe they are making step-change improvements, but are they really?

Why Engagement is a Cornerstone of Employee Wellbeing and Sustainable Business

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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New research shows that employee engagement has more of an effect on employee wellbeing than vacation or flextime policies do.  The post, For Employee Wellbeing, Engagement Trumps Time Off  sites, "employee engagement is a much stronger predictor of overall wellbeing than factors such as hours worked, weeks of vacation time taken, and flextime allowed, according to new research by Harter and Sangeeta Agrawal, a Gallup research manager. The study, which used a sample of 4,894 U.S.

Are You Embracing Your Business Sustainability Mavericks?

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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3 Tips for Effective and Sustainable Innovation Team Building

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

Focusing on the characteristics of today’s leading organizations, our sustainability consulting practice expands upon the innovation conversation to examine business implementation.  In past posts, we have examined the front end processes which enable creativity.  Today our attention centers on embedding these concepts into a company’s business sustainability plan.  So how does an organization consolidate knowledge into high-performance innovation teams?

ROI Influencing Social Media Engagement for Sustainability

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
 
Common comments and concerns we encounter within our sustainability consulting are that specific sustainability concepts are too expensive or simply do not apply to a given business model or industry. Simply put, in the business world, action must generate return to be sustainable.
 

Business Sustainability Leaders Talk About Innovation

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

Attempting to seize new opportunities and improve competitive positions, business leaders are looking for innovative solutions.   In fact, research shows that innovation will be essential to both short-tem opportunistic value capture and longer-term business sustainability. The question then becomes: From where should these new ideas and innovative solutions originate?  One approach is to look to the leading edge to see what others are doing.

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