The ability to capitalize on opportunity or mitigate business risk often depends on the availability and access to quality information.  Being able to sift through what is important and what is not can be a determining factor in transforming a good decision into business turning point.  As we've discussed in the post, Custome

As anyone knows who has ever tried to start a car with a less than a fully charged battery, the energy required to make that initial engine crank is more than the energy required to keep the engine running.  Similar to business sustainability change, the effort required to get change initiated is often the greatest obstacle. 

Frequently our professional consulting finds businesses approaching sustainability in an ad-hoc manner, often lacking a common aligned business purpose.  Although the intentions may be inspired by expanded social or eco awareness, the actions are not necessarily impactful in building long-term business sustainability.  A strategic approach can help align the mindset of an organization and ensure that the approach ties to the overall profitability

Most of the businesses we speak with in our sustainability consulting practice approach sustainable development from the traditional top-down structured implementation processes.  While this is a familiar approach, there are alternative methods that can more effectively engage stakeholders in the process.  The best in class business sustainability companies are doing things a little bit different, by allowing creativity and innovation to spring up across the organization.