Taiga Company

Exploring the Intersection of Business Reputation, Consumers, and Sustainability

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
For the second year in a row, reputational risk is the top concern for board members according to a survey of 193 directors. Regulatory risk concerns remained stable while concerns for reputational risks grew.  The survey, conducted from October 2011 through February 2012, measures the opinions of directors serving on the boards of publicly traded and private companies.
 

Green Cycling Rolling at Apple, Facebook, and Guess Where Else!

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
Does Your Commuter Bike have a Name?   Maybe it should.  Bike commuting trends are up!  Companies like Facebook, Apple, Hewlett-Packard, General Mills and William-Sonoma are getting on board with green cycling.  Just recently, these organizations were recognized by the League of American Bicyclist as bicycle friendly businesses.  
 

Sustainable Innovation Continues to Make Major Headlines

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
CNN Money recently published an article, 4 Keys to Growth through Transformational Innovation, which discusses an aligned perspective on sustainable business development.  Seeking to overcome today’s business challenges, and in some cases derailleurs, the author points to ‘break-through’ innovation as a key business sustainability differentiator.
 

Can Social Media Garner Trust in Green Brands?

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

With the dawn of social media, consumers are able to directly connect and voice their opinions to brands not in a private conversation, but amongst the hundreds, thousands and possibly millions who are connected through the Social Web. No longer can brands hide behind the wall of private communication and continue to push their stakeholder inquiries, concerns, or problems aside. Brands must react, engage and build trust by interacting with their social communities - this means exposing your brand, the good, the bad and even the ugly.

The Do's and Don'ts of Sustainability Leadership

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
Our sustainability practice continues its exploration of sustainable leadership and the qualities that differentiate between the best-in-class.  In previous posts such as, Key Qualities of Sustainable Leadership, we have focused our attention on the ‘dos’.  Today, our efforts will center on the ‘don’ts’.
 

7 Ways to Change Habits to Change Our World

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
We are all familiar with habits - they are routines of behavior that are repeated regularly and tend to occur subconsciously, without one directly thinking consciously about them.    In the world of sustainability plans, this unconscious display of habits is a fertile ground of opportunity offering low hanging fruit for eco action. 
 

Can Sustainability Cultures Actually Learn From Their Failures?

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
“Entrepreneurs and designers think of failure the way most people think of learning.”
 

Is Your CFO Engaged in the Sustainability Conversation?

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

In the wake of the recent economic downturn, many industries have taken a much harder look at their core business functions.  Initiated by compliance and/or business sustainability necessity, today’s executives can no longer accept ‘business as usual’.  Beginning with reforms in financial monitoring and reporting, there are many learnings that can be applied to other core sustainability-driven functions.  In fact, our sustainability consulting finds that the CFO has become a much more prominent figure in the business sustainability conversation.

How Being Green Can Save Your Small Business Money

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
IBM saved $26.8 million in energy expenses in 2009 as a result of company wide conservation efforts that surpassed corporate targets.  How did they do it?  Last year, 1,900 energy conservation projects at 270 IBM facilities around the world helped deliver savings in energy consumption that were equivalent to 5.4 percent of the company's total energy use.
 

Active Role of Consumer Engagement in Sustainable Development

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
With the shift in consumer preferences over the past few years, the business world has been aggressive to respond to the growing ‘green’ value opportunity.  However, lifecycle questions remain on company responsibilities once the products are in the hands of the consumer.  Thus, our sustainability asks: What role does the customer play in the development of your products and services?
 

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