Corporate responsibility consultant and writer Susan McPherson spoke with industry leaders across multiple business sectors in a January 19 article for Forbes about the trends in CSR they see for the year ahead. Liba Rubenstein, 21CF's newly appointed SVP of Social Impact, was among those interviewed, and she discussed the business world's unique capacity to bring about social change, as well as the importance of clear, captivating storytelling to a successful CSR strategy:
We know that businesses use corporate volunteerism not only as a tool to increase their reputation in the community, but also to recruit and retain employees, give them a sense of satisfaction and purpose in the workplace, and make them feel more connected to and engaged in the company’s overall mission.
After six seasons and 121 episodes, FOX's pioneering musical series Glee came to an end on Friday, March 20. The series leaves behind not only a long record of industry successes, including six Primetime Emmy Awards, four Golden Globes, and more than 200 singles in the Billboard Hot 100, but also a long legacy of leveraging its popularity to have a positive impact on society.