Tide

Watch the P&G ACTIVATE Documentary Series Starting Next Month

Multimedia with summary

ACTIVATE is a six-part National Geographic documentary series about Global Citizen's efforts to eradicate extreme poverty by 2030. Each episode delves into a different issue connected to poverty as world-renowned artists like Hugh Jackman, Priyanka Chopra Jonas, and Pharrell Williams; corporate leaders like P&G; grassroots activists and impacted people work to ignite change.

High-performing Surfactants May Mean Even Better Cold-water Cleaning—and Reduced Household Energy Consumption by Encouraging Eco-friendly Consumer Habits

Article

On June 11, 2018, Procter & Gamble (P&G) announced presentations given on new research into sustainability innovations for its Tide® laundry detergent. The presentations discussed the potential for improved cleaning performance in cold water conditions with detergents containing a patented branched surfactant. While machine washing in cold water can reduce a household’s energy footprint, detergents may not perform as well on this setting, which can compel consumers to use more energy and water to compensate.

Procter & Gamble to Make Iconic Brands Including Tide and Dawn with Wind Power

New Texas based wind farm to provide 100 percent electricity to all P&G Fabric & Home Care plants in the US and Canada
Summary: 
  • Procter & Gamble (P&G) and EDF Renewable Energy (EDF RE) partner to generate wind power to meet P&G’s North American Fabric & Home Care plants’ electricity demands
  • P&G turns the American Business Act on Climate Pledge into a reality with wind power partnership
  • Amount of electricity generated by the wind farm would be enough to wash one million laundry loads
  • Giant pinwheel ‘wind farm’ constructed on Capitol Hill (Washington DC) to celebrate the collaboration
Press Release
  • Procter & Gamble (P&G) and EDF Renewable Energy (EDF RE) partner to generate wind power to meet P&G’s North American Fabric & Home Care plants’ electricity demands
  • P&G turns the American Business Act on Climate Pledge into a reality with wind power partnership
  • Amount of electricity generated by the wind farm would be enough to wash one million laundry loads
  • Giant pinwheel ‘wind farm’ constructed on Capitol Hill (Washington DC) to celebrate the collaboration
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