Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world.
A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant 50 million trees across the globe within the next 5 years, building on the tree planting efforts it has already led since 2001.
As stakeholders seek to connect themselves with purpose-driven brands, it's never been more important to reach employees, consumers and the next generation with an authentic message. But getting the word out isn't the same as being heard!
Company launches “Nature Needs Heroes” campaign to empower global community to be champions for the planet
FOR IMMEDIATE RELEASE – STRATHAM, N.H., September 6, 2019 /3BL Media/ – Global outdoor lifestyle brand Timberland today announced a new commitment to plant 50 million trees around the world by 2025 as part of its pursuit of a greener future. This bold goal builds on Timberland’s longstanding commitment to make products responsibly, strengthen communities, and protect and enhance the outdoors. One key area of focus has been tree planting; since 2001, the brand has planted more than 10 million trees worldwide.
In June, global outdoor lifestyle brand Timberland teamed up with Sustainable Brands and Detroit’s Green Living Science to revitalize the Lincoln Street Art Park, a formerly abandoned industrial site turned sculpture park. More than 50 volunteers pulled on their boots to make a difference and completed multiple projects to improve the area. This video provides an overview of the event and its impact.
Colleen Vien, Sustainability Director, Timberland was placed number four on the list. Assent Compliance writes,
Representing Timberland's long-standing approach to CSR, Colleen Vien has held the torch when it comes to involving its workforce in volunteerism, decreasing its carbon footprint, and making sustainability a genuine branding opportunity. With over a million hours of community service across the globe, under Vien's leadership, Timberland has planted almost 10 million trees and developed ways to put sustainable materials in their products.
Sustainability is not a trend. It’s a cry for help, especially to the big bosses.
The fashion industry is now being highly criticized for years and years of humanitarian and environmentally destructive practices when mass-producing. Not only are they a large contributor to the world’s waste and destroying vast bodies of water, but they also are guilty of exploiting human resources especially in third world countries.
When it comes to helping the environment, it’s pretty much impossible for a single person to make a noticeable difference on their own. That said, if all of us make little environmentally friendly choices every day, those choices start to add up. And one easy choice anyone can make is to buy recycled shoes.
Uppers, linings and laces made from 100% ReBOTL™ material
STRATHAM, N.H., July 25, 2019 /3BL Media/ – In 2007, outdoor lifestyle brand Timberland set new standards for eco-conscious design with its original Earthkeepers® boot. Today, the company unveils the Brooklyn EK+, an Earthkeepers® Edition footwear collection that once again reflects the brand’s pinnacle expression of eco-innovation.