Timberland has long been a fan of trees. While the brand’s logo has been a tree, since its founding in 1973, the connection runs deeper than that. Because of the many environmental, social, and economic benefits of trees, Timberland has planted over 10.7 million trees worldwide since 2001. Last September the global outdoor lifestyle brand pledged to plant an additional 50 million trees by 2025.
Brand will focus innovation on two paths inspired by nature: Regenerative Agriculture and Circular Design
STRATHAM, N.H., September 1, 2020 /3BL Media/ – In a bold move to address the environmental impact of the fashion industry, Timberland today announced a goal for its products to have a net positive impact on nature by 2030 -- giving back more than it takes. Given Timberland’s outdoor heritage and longstanding commitment to protect nature, the brand is turning to nature for inspiration, driving innovation through regenerative agriculture and circular design.
Carnaby Street Flagship Wins “Store of the Year” by Shop! Retail Environments Association; Named to Retail Design Institute’s Class of 2019
STRATHAM, N.H., August 3, 2020 /3BL Media/ – Known worldwide for its iconic designs and sustainability leadership, last winter Timberland unveiled its new “purpose-led place” store environment in select cities around the world, including New York, London, Philadelphia and Shanghai. The retail industry has taken notice.
The ideals of a purpose-driven brand are nothing new to Timberland (Stratham, N.H.), which for nearly 100 years has dedicated itself to fostering a love of nature and the outdoors as well as advocacy of global green initiatives. Recently, the retailer announced a commitment to plant 50 million trees around the world by the year 2025 to kick off its “Nature Needs Heroes” global campaign.
Regenerative agriculture practices have received a lot of attention in recent years, and much of the focus has been on food production. But more companies outside of the food space are figuring out how they can invest in or use regenerative practices in the supply chain for their products.
Furthers brand commitment to responsible design in pursuit of a greener future
STRATHAM, N.H., May 27, 2020 /3BL Media/ - Global outdoor lifestyle brand Timberland today announced a new partnership with the Savory Institute, a 501(c)(3) non-profit focused on the large-scale regeneration of the world’s grasslands, as part of the brand’s long-standing commitment to build a greener future.
Timberland has a new message for outdoor adventurers with Earth Day here: “Caring Is No Longer Enough.”
The New Hampshire-based company revealed an open letter to nature today that references the current health crisis that has forced people to stay indoors, keeping us from enjoying the places we once explored. The letter, which is narrated in the voice of a child, promises that mankind will “treat you better than we ever did before” when we’re allowed to return.
Timberland is part of the VF Family of Brands. Join VF and the VF Foundation to fight COVID-19 and aid relief efforts around the world. The Foundation has pledged $1.5M and will also match your donations 2-to-1 to the GlobalGiving Coronavirus Relief Fund (up to an additional $500,000) to amplify our collective impact.
Your donation will directly support communities impacted by the pandemic.
Progress and performance against 2020 sustainability goals
Just in time for Earth Day… global outdoor lifestyle brand Timberland releases its 2019 Corporate Social Responsibility (CSR) Report, broken down by its three sustainability pillars: Better Product, Greener World, and Stronger Communities. Timberland’s CSR strategies are designed not only to minimize the negative impacts of its products and operations, but also to activate the brand’s purpose “To Inspire and Equip the World to Step Outside, Work Together, and Make It Better.”
Anthem video inspires global community to be heroes for nature
STRATHAM, N.H., April 22, 2020 /3BLMedia/ - At the heart of the Timberland® brand is the belief that a greener future is a better future. For the 50th anniversary of Earth Day, Timberland has a bold new message to share about humanity’s relationship with nature: “Caring is no longer enough.”