Timberland

Purpose At Work: How Timberland Is Planting A Climate Change Movement

by Simon Mainwaring
Article

Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world.

A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant 50 million trees across the globe within the next 5 years, building on the tree planting efforts it has already led since 2001.

A Voice for the Digital Age: Spotify, Timberland, Porter Novelli & More to Share Influencer Expertise at 3BL Forum

Article

As stakeholders seek to connect themselves with purpose-driven brands, it's never been more important to reach employees, consumers and the next generation with an authentic message. But getting the word out isn't the same as being heard!

Timberland Partners with United Nations Convention to Combat Desertification and World Bank Group’s Connect4Climate in support of the Great Green Wall

Brand joins sustainability leaders at United Nations Climate Week in New York to help fight the global climate emergency
Press Release

STRATHAM, N.H., September 27, 2019 – Global outdoor lifestyle brand Timberland announces a partnership with the United Nations Convention to Combat Desertification (UNCCD) and World Bank Group’s Connect4Climate to support the Great Green Wall as a nature-based solution to fight the global climate crisis.

Timberland Commits to Plant 50 Million Trees over Next Five Years

Company launches “Nature Needs Heroes” campaign to empower global community to be champions for the planet
Press Release

FOR IMMEDIATE RELEASE – STRATHAM, N.H., September 6, 2019 /3BL Media/ – Global outdoor lifestyle brand Timberland today announced a new commitment to plant 50 million trees around the world by 2025 as part of its pursuit of a greener future. This bold goal builds on Timberland’s longstanding commitment to make products responsibly, strengthen communities, and protect and enhance the outdoors. One key area of focus has been tree planting; since 2001, the brand has planted more than 10 million trees worldwide.

Timberland Kicks off its 2019 Urban Greening Season in Detroit’s Lincoln Street Art Park

Blog

In June, global outdoor lifestyle brand Timberland teamed up with Sustainable Brands and Detroit’s Green Living Science to revitalize the Lincoln Street Art Park, a formerly abandoned industrial site turned sculpture park. More than 50 volunteers pulled on their boots to make a difference and completed multiple projects to improve the area. This video provides an overview of the event and its impact.

Timberland Sustainability Director Colleen Vien Named #4 on 100 Top CSR Influence Leaders List

Multimedia with summary

Colleen Vien, Sustainability Director, Timberland was placed number four on the list. Assent Compliance writes,

Representing Timberland's long-standing approach to CSR, Colleen Vien has held the torch when it comes to involving its workforce in volunteerism, decreasing its carbon footprint, and making sustainability a genuine branding opportunity. With over a million hours of community service across the globe, under Vien's leadership, Timberland has planted almost 10 million trees and developed ways to put sustainable materials in their products.

Wake up, Fashion Industry. Sustainablity Is the New Name of Game

By Sofia Santelices
Article

Sustainability is not a trend. It’s a cry for help, especially to the big bosses. 

The fashion industry is now being highly criticized for years and years of humanitarian and environmentally destructive practices when mass-producing. Not only are they a large contributor to the world’s waste and destroying vast bodies of water, but they also are guilty of exploiting human resources especially in third world countries. 

Our Favorite Recycled Shoes for 2019 Will Reduce Your Ecological Footprint

By Franco Movsesian
Article

When it comes to helping the environment, it’s pretty much impossible for a single person to make a noticeable difference on their own. That said, if all of us make little environmentally friendly choices every day, those choices start to add up. And one easy choice anyone can make is to buy recycled shoes.

Timberland Uses Recycled Plastic Bottles in New Footwear Collection

by Liz Gyekye
Article

“Around the world, the use of plastic water bottles is on the rise, and many of these end up in our landfills and oceans.”

US outdoor lifestyle brand Timberland has launched a new footwear collection which uses materials made from recycled plastic bottles and recycled rubber.

The new collection is called Brooklyn EK+ and has been launched to support the company’s sustainability drive.

Read more here

Timberland Unveils Latest Eco-Innovation with Brooklyn EK+ Collection

Uppers, linings and laces made from 100% ReBOTL™ material
Press Release

STRATHAM, N.H., July 25, 2019 /3BL Media/ –  In 2007, outdoor lifestyle brand Timberland set new standards for eco-conscious design with its original Earthkeepers® boot. Today, the company unveils the Brooklyn EK+, an Earthkeepers® Edition footwear collection that once again reflects the brand’s pinnacle expression of eco-innovation.

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