'Your Calling Is Calling': New Timberland Pro Campaign Celebrates Those Who Follow Their Passion and Find Purpose in the Skilled Trades


To help raise awareness for the skilled trades gap and to attract and inspire the next generation of skilled workers, Timberland PRO introduces a new campaign that celebrates those who follow their passion and find purpose – either renewed, or for the first time – in the skilled trades. 

Eco-Conscious Summer Style: Timberland Introduces the GreenStride™ Solar Wave ST Collection

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Just in time for longer days and warmer weather, Timberland introduces new eco-innovative styles ready for the season. Step out and chase the light in the GreenStride™ Solar Wave ST collection, offering progressive style and lightweight comfort to take you from the city streets to summer trails and back again.

Timberland Celebrates Earth Day With Launch of Timberloop™ Trekker City Hikers, Designed for Circularity

Press Release

STRATHAM, N.H., April 22, 2022 /3BL Media/ – In celebration of Earth Day, Timberland today announces several new initiatives that further its vision for a greener future: 

  • Launching in markets worldwide, the new Timberloop™ Trekker City Hiker is the brand’s first footwear designed for full circularity. 

  • The Timberloop™ product take-back program, which launched in the U.S. earlier this year, today expands to include markets in Europe. 

BIPOC Designers Apprentice at Timberland Headquarters as a Part of the DiverCity X Design Program, in Partnership With PENSOLE Academy

Press Release

Meet the footwear designers of tomorrow, who spent three months at Timberland’s HQ in Stratham, NH as part of the DiverCity x DESIGN program, in partnership with PENSOLE Academy™ and its founder, 

Timberland Brings Eco-Innovation to New Footwear for SS22

Press Release

April 13, 2022 /3BL Media/ - In support of its vision for a greener future, Timberland pushes the boundaries of eco-innovative design in light, bright footwear styles for spring.

The GreenStrideSolar Wave LT Hiker offers trail-ready performance for every outdoor adventure. Naturally lightweight and comfortable, thanks to GreenStride™ soles made using a 75% combination of renewable sugar cane and rubber from trees. The hiker’s mesh uppers feature ReBOTL™ fabric containing at least 50% recycled plastic.

Relive the Past and Unlock the Future Through TimbsTrails, Timberland's New Interactive Digital Experience

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TimbsTrails is an immersive digital journey through Timberland’s past, present and future. Through six unique and brand-defining chapters, consumers are invited to relive the boot innovations and cultural moments that have shaped the iconic brand’s history and unlock the future by exploring Timberland’s continued commitment to product innovation and eco-leadership.

Timberland Showcases Black Creators and Celebrates Community From The Root


Timberland sets out to honor Black History Month 2022 with From the Root, a powerful campaign focused on cultural unity and connections with nature. The project came to life in collaboration with a talented team of Black creators, and centers on a thoughtful anthem film – an emotional ode to the Black community that connects generations of family in the backdrop of nature in Philadelphia. 

Your Old Timberland Boots Can Now Become Your New Timberland Boots

Timberloop, a program that launches today, will take back old boots and clothing to be refurbished or recycled into new products, as the company goes all in on circularity.

“Circularity” has become a buzzword in the fashion world, with brands using the catchall term to refer to everything from using eco-friendly materials to selling secondhand goods. But becoming a truly circular company is harder than it looks, as Timberland, the iconic American boot brand founded in 1973, is discovering firsthand.

Timberland's Race to End Waste with Timberloop Program

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Introducing Timberloop™, our circular design platform taking back worn items and giving them new life. It is our goal that by 2030, 100% of our products are designed for circularity and Timberloop™ will help us get there.​ ​ How it works:​ Drop off used Timberland footwear, apparel and accessories at any Timberland store, or download a free shipping label from our website.​ ​ Once the old gear is received, we'll evaluate it and give it a new life in one of two ways:​
1. Disassemble and recycle the materials into new Timberland products​

Timberland Gives Worn Items a New Life Through Timberloop™ Take-Back Program

Global program launches in U.S. stores and online today; Helps keep products out of landfills, reducing waste and impact
Press Release

STRATHAM, N.H., January 10, 2022 /3BL Media/ – Starting today, Timberland’s new Timberloop™ product take-back program will be available both online and in stores across the United States. Through this program, consumers are encouraged to return any used Timberland® footwear, clothing, or accessories so they can be given a new life. Returned products will either be disassembled and some parts will be reused, recycled/upcycled into new products, or refurbished for sale on a dedicated web site launching later this spring. 


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