Professor Andy Hoffman argues that fundamental shifts in thinking are required.
Andy Hoffman, professor of management and organizations at the Ross School of Business and professor of environment and sustainability at the School for Environment and Sustainability, studies the relationship between environmental issues and organizations.
In partnership with the Erb Institute, Innovation Forum recently hosted a conference in Detroit that delved into the best ways to assess materiality, build a business case and deliver impact at scale. Participants from corporations, nonprofits and academia shared their approaches to measuring impact and return on investment (ROI). They focused on fully understanding impact so that they can better drive strategy, justify budgets and communicate progress.