water stress

P&G Combats 'Mass Disruption' With Slew of Digital-First Products at CES

Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.
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"Two-thirds of the global population will experience water stress by 2025," Fish said, appearing to cite UN data. "The water crisis and other environmental challenges will change the way people live and consume, which brings massive opportunities for innovation."

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