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Stella Artois Asks Consumers to “Pour It Forward” for a Cause

Blog

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.

Caterpillar Foundation Launches Value of Water Campaign to Help Its Partners Address Poverty

Press Release

AUSTIN, Texas, March 12, 2018 /3BL Media/ –- To raise awareness of the value of water and the impact of the global water crisis on community health, education and economics, the Caterpillar Foundation, together with its global partners, today launched the Value of Water campaign. The Caterpillar Foundation, the philanthropic arm of Caterpillar Inc. (NYSE: CAT), is on a mission to empower 50 million people around the world to rise out of extreme poverty by 2020.

Jeep® Brand Debuts “Beautiful Lands” Video During Super Bowl XLIX Telecast, Inviting Viewers to Follow Epic World Wide Journey Through Lyrics of Iconic Song “This Land Is Your Land”

Summary: 
  • Broadcast debut of Jeep® brand video features iconic song “This Land Is Your Land” performed by IRS/Capital recording artist Marc Scibilia
  • Video celebrating the brand’s global vision filmed in more than 10 countries, including United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates, over 19 days and throughout 40+ locations across the world
  • Video marks the introduction of the all-new 2015 Jeep Renegade in the U.S.
  • As part of the “Beautiful Lands” campaign, the Jeep brand is helping to drive global awareness of Water.org and its work in an effort to affirm “Water is life. Help provide it.”
Press Release
  • Broadcast debut of Jeep® brand video features iconic song “This Land Is Your Land” performed by IRS/Capital recording artist Marc Scibilia
  • Video celebrating the brand’s global vision filmed in more than 10 countries, including United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates, over 19 days and throughout 40+ locations across the world
  • Video marks the introduction of the all-new 2015 Jeep Renegade in the U.S.
  • As part of the “Beautiful Lands” campaign, the Jeep brand is helping to drive global awareness of Water.org and its work in an effort to affirm “Water is life. Help provide it.”

Stella Artois and Water.org Partner to “Buy a Lady a Drink”

Blog

Access to clean water is one of the world's most pressing issues. Even as water flows freely from taps in developing countries, woman around the world spend a combined 200 million hours every day collecting a few gallons for their families. Like many social issues facing developing countries, it is hard for Americans to understand the magnitude of such a crisis and what they can do to help.

Watch Matt Damon and Support Water.Org this Holiday Season!

Summary: 

For the second year in a row, Matt Damon has partnered with AOL to create a special holiday "You've Got" video promoting his organization Water.Org. Last year his video helped to raise $26,000 in donations to the organization in ONE DAY, and we are hoping to beat that goal this year! Please watch and share it with your friends!

Watch the latest Matt Damon video now>>>

AOL19307

Press Release

For the second year in a row, Matt Damon has partnered with AOL to create a special holiday "You've Got" video promoting his organization Water.Org. Last year his video helped to raise $26,000 in donations to the organization in ONE DAY, and we are hoping to beat that goal this year! Please watch and share it with your friends!

Watch the latest Matt Damon video now>>>

AOL19307

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