“Microfinance has always been a high-touch business, with personal contact playing an indispensable role in the delivery of financial services for low-income clients. Human relationships and values like trust and empathy are crucial in determining whether a microfinance institution (MFI) will be able to grow and remain sustainable.
Natural Brands Donate More than $1 Million Since 2007
This year, Whole Planet Foundation aims to raise $4 million dollars during its Annual Prosperity Campaign to fund microloans for people living in poverty where Whole Foods Market sources products. Amplifying this year’s campaign, suppliers to Whole Foods Market in the Foundation’s top giving levels are collectively donating $1.05 million to fund 31,550 opportunities for low-income entrepreneurs around the world to change their own lives.
You’ve heard the expression: “It takes a village to raise a child.” Well, the same is true for fostering the success of women entrepreneurs around the world! This year, we are kicking off a new series called People Power Microcredit. We will take you behind the scenes to introduce you to the teams that are dedicated to empowering the world’s poorest people to become entrepreneurs. You will meet Field Officers, volunteers, and Whole Planet Foundation staff. Through their stories you will get a glimpse into a day on the job—whether it is in Austin, Texas or Huehuetenango, Guatemala.
Meet Microentrepreneurs in the Highlands of Guatemala
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Hiball Energy, IZZE, Naked Juice, Papyrus-Recycled Greetings, Reserveage, Seventh Generation, and Surya Brasil met in Guatemala to witness microcredit in action. Together these companies have contributed $1.9 million to Whole Planet Foundation in support of impoverished entrepreneurs like the women pictured here in Huehuetenango.