On one of the final days of 2018, Bloomberg News reporter Ben Bartenstein posted a 12-tweet thread that went viral.
“Half of the sources I quoted this year for @business were women,” he wrote. “That’s 337 in total, or about one a day. Unfortunately, it’s an anomaly in journalism & something I’ve failed at miserably in the past.”
By Laura Zelenko, Senior Executive Editor For Diversity, Talent, Standards and Training, Bloomberg News
Look at almost any conventional media outlet, and you’ll see women underrepresented as sources. Focus just on business and finance stories, and they’re even less visible, an omission of perspective that Bloomberg’s news organization is not willing to tolerate. And so we have rolled out a global plan to boost the number of women and other diverse sources that we quote in stories, invite on Bloomberg TV and Bloomberg radio and feature in our events’ panels.