workplace giving

The Edelman goodpurpose® 2010 Study And What it Means for Companies, Cause Marketing and Corporate Philanthropy

From Report to Real Business: How to Take Action
Summary: 

In Part 1 of Benevity’s take on the Edelman goodpurpose® 2010 study, we shared a conversation with Mitch Markson, Chief Creative Officer of Edelman and founder of Edelman goodpurpose.  Now in Part 2, our attention turns to helping companies make the rubber hit the road to drive forward innovative, high-engagement cause marketing and corporate philanthropy programs that leverage the data.  We call it From Report to Real Business: How to take Action.  Read on. 

So what do companies need to know about the 2010 Edelman goodpurpose® Study? And how can they take action? Keep reading to find out our take on the key findings and the key actions for companies.

Blog

In Part 1 of Benevity’s take on the Edelman goodpurpose® 2010 study, we shared a conversation with Mitch Markson, Chief Creative Officer of Edelman and founder of Edelman goodpurpose.  Now in Part 2, our attention turns to helping companies make the rubber hit the road to drive forward innovative, high-engagement cause marketing and corporate philanthropy programs that leverage the data.  We call it From Report to Real Business: How to take Action.  Read on. 

So what do companies need to know about the 2010 Edelman goodpurpose® Study? And how can they take action? Keep reading to find out our take on the key findings and the key actions for companies.

Web initiative 'gives back' at high speed

Employees can give to charities year-round
Summary: 

Workplace giving programs rev up in the fall and Bryan de Lottinville is part of a trend using web-based philanthropy solutions to make it easier for companies, their employees and their customers to give throughout the year.

"It's more top of mind with individuals and companies than ever before," says de Lottinville, president and CEO of Benevity Social Ventures Inc. "What's been lacking out there is a cost-effective means for people -- regardless of their means -- to give back."

Read the entire article in the Calgary Herald.

Blog

Workplace giving programs rev up in the fall and Bryan de Lottinville is part of a trend using web-based philanthropy solutions to make it easier for companies, their employees and their customers to give throughout the year.

"It's more top of mind with individuals and companies than ever before," says de Lottinville, president and CEO of Benevity Social Ventures Inc. "What's been lacking out there is a cost-effective means for people -- regardless of their means -- to give back."

Read the entire article in the Calgary Herald.

Corporate Matching: A Catalyst for Corporate Giving

Why it Matters - 5 Compelling Considerations
Summary: 

Corporate matching is a catalyst for corporate giving. It can help socially responsible companies more actively involve their customers and employees in corporate philanthropy, create stronger connections with stakeholders and increase transparency around community investment and cause marketing initiatives.

Following is a brief overview of corporate matching in the context of engaging consumers and employees in corporate giving opportunities and 5 reasons to consider implementing matching as part of your giving initiatives.
Blog

Corporate matching is a catalyst for corporate giving. It can help socially responsible companies more actively involve their customers and employees in corporate philanthropy, create stronger connections with stakeholders and increase transparency around community investment and cause marketing initiatives.

Following is a brief overview of corporate matching in the context of engaging consumers and employees in corporate giving opportunities and 5 reasons to consider implementing matching as part of your giving initiatives.

Workplace Giving: 6 Trends for Companies to Consider (Part 2)

The Landscape of Workplace Giving: What You Need to Know to Engage Your Employees
Summary: 

Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of people expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them. “Giving back” isn’t limited to consumer scenarios: employees also want to work for companies that care.  Following are 6 key trends for companies to consider around the changing landscape of workplace giving (this is Part 2 which highlights the final 3 trends).

Blog

Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of people expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them. “Giving back” isn’t limited to consumer scenarios: employees also want to work for companies that care.  Following are 6 key trends for companies to consider around the changing landscape of workplace giving (this is Part 2 which highlights the final 3 trends).

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