World Wildlife Fund

Use Your Power! K-Cers Count Down to Earth Hour


Earth Hour is Saturday, 28 March 2015 at 8:30 pm in your local time zone

Every year on the last Saturday of March, millions of people turn off their lights for one hour to celebrate their commitment to protecting the environment.  Check out the official and very cool Earth Hour video here  to see why people around the world are committed to Earth Hour.

MGM Resorts Joins World Observance of Earth Hour 2015

Exterior lighting at Nevada and Mississippi resorts will dim in a global recognition of climate change
Press Release

Las Vegas, March 23, 2015 /3BL Media/ – In honor of Earth Hour, MGM Resorts International (NYSE: MGM) will  dim the exterior lights at several of its resorts, joining the global effort to raise awareness of climate change.

Earth Hour Calls for Local Action on Global Climate Change

Evanston, IL Honored as 2015 US Earth Hour City Capital
Press Release

WASHINGTON, DC, March 16, 2015 /3BL Media/ – As the countdown to World Wildlife Fund’s Earth Hour begins, nations, cities, companies and individuals prepare to take part in the world’s largest grassroots movement to draw attention to the need for bold climate action. 

World’s Rarest Wild Cat Doubles in Number

At least 57 Amur leopards now exist in Russia’s Land of the Leopard National Park, up from just 30 cats counted in 2007, according to new census data announced last week.
Press Release

Vladivostok, Russia, February 23, 2015 /3BL Media/ – At least 57 Amur leopards now exist in Russia’s Land of the Leopard National Park, up from just 30 cats counted in 2007, according to new census data announced last week. An additional 8 to 12 leopards were counted in adjacent areas of China, meaning the number of Amur leopards, a rare subspecies considered the world’s rarest wild cat, has more than doubled over the past seven years.

Rare Video of Amur Tiger Family

WWF camera trap captures first footage of wild tigers inside China
Multimedia with summary

Footage of a tiger and her playful cubs caught by a WWF camera trap is the first video evidence of wild Amur tigers in China. The footage was captured almost 20 miles from the Russian border late last year. In the past, tiger footprints were the only indicators of Amur tigers in China.

Academy Award Winning Actor Jared Leto Becomes WWF Global Ambassador

Leto and WWF join forces to tackle the planet’s most urgent, pressing issues
Press Release

WASHINGTON, D.C., Feb 11, 2015 /3BL Media/ - WWF today announced Academy Award-winning actor, musician and director Jared Leto as a WWF Global Ambassador, focusing on the most urgent, pressing issues facing our planet. To start, Mr. Leto will bring attention to wildlife crime – a pivotal issue for WWF and the U.S. government.

Kimberly-Clark Corporation Recognized by Forest Stewardship Council As Conservation Champions

Press Release

DALLAS, October 27, 2014 /3BL Media/ - The Forest Stewardship Council recognized Kimberly-Clark Corporation for leadership in corporate commitment to create change in the marketplace in an awards ceremony at Greenbuild 2014. Since 2009, Kimberly-Clark has increased the use of FSC-certified fiber in global tissue products by 111 percent.

Fiji Struggles to Make Sweet Dreams a Reality


Fiji's all important sugar industry is struggling. With the EU opening its markets in 2017, the Pacific nation stands little chance in the world market. Making the sugar sector more sustainable could be the solution.

A morning cup of coffee with sugar – that's the way many people start their day. But few spare a thought for the journey the tiny sugar crystals have made before they end up in their coffee cups. There's a good chance they're from the Pacific nation of Fiji.

Lasers, Escape Windows and Air Cannons Among Innovative Ideas in Competition to Reduce Fisheries Bycatch

Press Release

WASHINGTON, D.C., Jan 13, 2015 /3BL Media/ – Lasers, shark repellent, escape windows, air cannons—these are not the makings of an action movie but the winning ideas from World Wildlife Fund’s (WWF) International Smart Gear Competition. These are the latest innovations in an effort to address the global problem of fisheries bycatch—the unintentional catch of fish and other animals in fishing gear.

WWF: 10 Wildlife Success Stories of 2014


As the year winds down, World Wildlife Fund and our dedicated supporters have cause to celebrate many positive impacts made for wildlife and people over the past 12 months.

WWF's work has evolved from saving species and landscapes to addressing the larger global threats and forces that impact them. We’ve made significant progress on and achieved ambitious goals in six key areas: forests, oceans, freshwater, wildlife, food and climate.


Subscribe to World Wildlife Fund