Akhila Vijayaraghavan

Posts by This Writer

9 years 2 months ago

World Water Day has come and gone but there are several companies that have made water stewardship one of the cornerstones of their CSR initiatives. Teva and Nestle launched their CSR initiative tied to clean water on World Water Day.

In their 'Pair for a Foot' campaign, for ever pair of Teva shoes or sandals sold this year, the brand will help protect one linear foot of global waterways through donations to clean water nonprofits, including Ocean Conservancy and Waterkeeper Alliance. Through this they...


9 years 2 months ago

Today is World Water Day and this precious resource that pretty much everybody takes for granted, is in serious peril. Water is a non-renewable resource and yet we treat it like its never going to run out. In spite of the fact that 70% of the Earth is covered in water, only a minor fraction of that is potable. Every part of the world is showing signs of major water stress and it is about time that we all pitch in to make an effort to conserve this precious resource.

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9 years 2 months ago

It appears that the ruling on Indian CSR has not yet drawn to a complete close. Last week it was announced that CSR will continue to remain voluntary but guidelines will be given on where companies can direct CSR spend. This week however, Mr. Praful Patel Union Heavy Industries Minister is battling to make CSR mandatory. He recently said, "I think the corporate sector cannot avoid the responsibility of...


9 years 2 months ago

Since the earthquake a week ago affected the nuclear reactor in Fukushima, government officials have been doing everything they can to contain the damage.  Just earlier today Japan raised severity of nuclear accident to INES level 5 (out of 7), like 1979's Three Mile Island. By comparison, the Chernobyl accident was a level 7 event. The scale classifies a level 5 event as an "accident with wider consequences". In addition to this, Gregory Jaczko, the chairman of the United States Nuclear Regulatory Commission...


9 years 2 months ago

We've always been told that breakfast is the most important meal of the day. One corporate giant that has been making breakfast its business, recently announced a campaign to promote the meal. As part of Kellogg's Share Your Breakfast, the company asks people to upload their photos of what they eat for breakfast on the website. Kellogg will in turn donate up to $200,000 to help feed children from food-insecure households.

This a clever marketing plan with a CSR twist. Kellogg has on its...


9 years 2 months ago

A couple of days ago, the Arizona Daily Star declared that "Vegan Goes Mainstream". Pretty much every other environmental website talks about veganism on a daily basis. Many people have embraced the vegan lifestyle extending it to even include the clothes they wear. It has become less hippy and more mainstream.

The vegan cookbook "Skinny B****" was on the New York Times best-seller list and it launched vegan cooking into the mainstream. Vegan staples like brown rice, tempeh and tofu are no longer available only in ...


9 years 2 months ago

Global Help For Japan

Five days after the Japanese disaster, the whole world is focussed on sending resources towards aid. Many companies have pledged monetary support. Governments world over have sent in rescue teams, equipment and medical aid to hasten processes.

A...


9 years 2 months ago

UNEP Report Buzzes With News of Honey-Bee Decline

Earlier in the week the UNEP released a report that created a few new buzzes. Their report highlighted the global nature of bee colony collapse. They have also highlighted several causes including pesticide use, biodiversity loss and climate change that have contributed towards colony collapse.

There have been reports of declines and sudden...


9 years 2 months ago

CSR Not Mandatory in India

The latest announcement in the long line of indecision by the Indian government rules against the introduction of mandatory CSR. The newest addition to the Companies Bill will make a mention requesting companies to spend upto 2% of their net profits on CSR but it may not make CSR spend mandatory. However the Parliamentary Standing Committee has  underlined the need to mandate firms to spend on...


9 years 2 months ago

The Tizzy Over Light-Bulbs

The idea of making the 100-watt incandescent bulb obsolete has sent conservative lawmakers, libertarians, environmental activists, owners of Easy-Bake Ovens and Stephen Colbert into a tizzy of activity.

The 2007 bill was passed overwhelmingly by both houses of Congress and signed into law by George W. Bush. It is said to make incandescent light bulbs subject to...


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