Posts by This Writer
Part 2 of a multi-series post
The majority of consumers who consider themselves "ethical shoppers" are most likely to be familiar with the term, "fair trade." An ethical consumer is also likely to know about the history of exploitation of small farmers behind the coffee, bananas, sugar and tea industries. The average, ethical consumer, however, is unlikely to know that fair trade labels are not created equal. Behind the labels are very different standards. Influential companies, like Starbucks, are joining the bandwagon and defining fair trade under their own terms.Â As Dean Cyon, owner of Deans Beans, a coffee roaster in...