Julie Fahnestock

Julie Fahnestock
Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives a dual life in West Palm Beach, Florida and New York City.

Posts by This Writer

4 years 11 months ago

Part 2 of a multi-series post

The majority of consumers who consider themselves "ethical shoppers" are most likely to be familiar with the term, "fair trade." An ethical consumer is also likely to know about the history of exploitation of small farmers behind the coffee, bananas, sugar and tea industries. The average, ethical consumer, however, is unlikely to know that fair trade labels are not created equal. Behind the labels are very different standards. Influential companies, like Starbucks, are joining the bandwagon and defining fair trade under their own terms.  As Dean Cyon, owner of Deans Beans, a coffee roaster in...


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