Business and love - chalk and cheese? Or an essential step towards ensuring that businesses truly serve their customers, in turn essential for sustainability?
Since Tim Sanders wrote the best seller "Love is the Killer App" (published in 2002) the word love has crept ever more widely into business usage.
But what is love? And what does it really mean in a business context?
People have been writing about love since ..., well, since writing began, I'm sure. There's even the beginning of a psychological literature on the subject, although perhaps not quite as much as you'd expect for such an important subject.
I don't really know for sure what love is, but I...