Ritika Puri

Posts by This Writer

8 years 5 months ago

As the fields of social media and web analytics evolve, it is becoming increasingly important for professionals to understand basic principles of data. In the last several years, social media has become a powerful advertising platform that connects businesses with consumers and visa versa.

While consumers bear the responsibility of filtering through advertisements with a discerning eye, advertisers need to understand the role and power of data for two reasons: (1) to understand how to analyze and interpret information for strategic decision-making and (2) to communicate openly and...


8 years 5 months ago

The world of Internet, web 2.0 and social media marketing decisions are becoming increasingly data-driven. To quickly and efficiently analyze market research data and large datasets, sophisticated tools are necessarily. Unfortunately these tools can be expensive, especially for contractors, freelancers, small business owners, and nonprofits. Given the cost of software, it can be tough to compete with agencies and big businesses.

The following tools provide legitimate and high-quality options for people who may not be able to afford mainstream software. These options are licensed for commercial use,...


8 years 5 months ago

The term geofencing has emerged as a buzzword in the mobile marketing community. The idea is simple: businesses can use technology to create an electronic fence around a particular location. Once a prospective customer enters that area, their smartphone will receive alerts for coupons and promotional offers. A May 2010 Wall Street Journal article points out that companies have begun exploring mobile applications that facilitate geofencing.  These companies include Burger King, Quizno's,  and Sonic. The objective of geofencing is straightforward: reduce advertising expenses with strategic demographic...


8 years 5 months ago

A recent study from CNN and Parenting.com reveals that social media, texting, and online communities have become an important part of children's lives. Among popular sites that teens visit are Facebook and Twitter-- areas where children can access unlimited information and where trends such as cyberbullying have been on the rise. The report found that young adolescents spend more time socializing via online communities than in real life. Technically, kids under the age of 13 are not allowed to create Facebook pages; however, one-third of surveyed parents reported that they allow their kids to access...


8 years 5 months ago

A recent AVG and Ponemon Institute survey reveals that United States mobile customers are excessively relaxed about mobile security. The study examined security precautions in the context of popular activities. The study found that phone, personal email, business email, address book, texting, store or move data, Internet browsing, obtaining documents, calendaring, viewing documents, listening to music, scheduling tasks, shopping, camera, and social networking. Many of these activities involve sharing of personal information through credit card transactions and distribution of personal information....


8 years 5 months ago

A March 23rd Pew Research Center Report revealed that Americans under 40 are just as likely to donate through electronic platforms as through traditional means. The findings represent a sociological shift in philanthropy, as text messaging and online donations are becoming as prevalent as donations made through the phone and postal service.  While older adults (above 40) prefer using tools like the  mail and phone, adults under 40 prefer both digital and traditional means for donating. The Pew Center calls this behavior a "striking shift.

Methodology
The...


8 years 6 months ago

Ever regret having said something that was genuinely stupid? Do you wish that you could take back an offensive thing that you said? Now that you're an adult, have you learned and grown up from the mistakes that you made when you were young? Were your mistakes pretty incriminating?

In the age of Facebook, Twitter, YouTube, and blogs, the ramifications of youthful blunders are amplified, as former UCLA student Alexandra Wallace showed us last week. When you say something stupid, hateful, and all-around inappropriate, cyberspace will memorialize your behavior. The lesson to...


8 years 6 months ago

Earlier this week, The New York Times announced their plans for a new subscription model. As of March 28, 2011, users in the United States and abroad will need to pay a monthly subscription to access unlimited web-based and smartphone content. Users will be able to access 20 free articles, slideshows, or movies per month; after which, NYTimes.com will require users to register...


8 years 6 months ago

On March 18, 2011, the New York Times announced that the company is transitioning from a free content to paid-subscription model. The first wave of digital subscriptions began in Canada on the day of the announcement, and the second wave will take place on March 28 for the United States and international audiences. As of March 28, The Times will charge a fee for unlimited access, and according to the Times, the change will affect individuals who consume a significant amount of online content.

The following...


8 years 6 months ago

As the Japan Earthquake reminds us, natural disasters can leave us incapacitated. Cities, states, and countries can come to a halt with complete chaos as we struggle to get back on track. In the middle of a crisis, one of the worst experiences is uncertainty. Where are our loved ones? Are our parents, siblings, and friends alright? When will we regain contact? -- When will we know more?

Earlier this week, social media writer Talia Page discussed the value of social media during times of crisis. In the midst of the Japan...


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