Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

7 years 5 months ago

‘Let it snow, let snow, let it snow’ and that’s what’s been happening here in the UK and as a result travel has been brutal with delayed or cancelled flight, making people late for Christmas; that is, if you even make it out of the airport. So, trying to put a silver lining on things here is how technology through some apps for smartphones is hopefully helping you tackle some of the airport anxiety. Before you leave home take a moment to download a few of these to help you navigate your way out of the airport.

Okay you are now at the airport, here are the flight...


7 years 5 months ago

Christmas time is all about the power of giving and here’s one good giving cause empowered by web 2.0 that I want to tell you about... Kiva is a great way for entrepreneurs to support other budding business people in the developing world. It creates microfinance loans to entrepreneurs in the developing world to help them start simple businesses in their local communities. It’s positive way to support people, as it encourages independence, accountability, and entrepreneurship....


7 years 5 months ago

Love has most certainly has been in the air or should I say on Twitter, which feeds nearly 95 million tweets a day, if the recent flirtatious tweets between Australian Cricket star Shane Warne and UK model/actress Elizabeth Hurley are anything to go by...who also announced the end of their respective relationships on-line. It all got me thinking about the role technology plays in love...especially long distance relationships.

First, let’s just explore the dynamics of Twitter in the Hurley and Warne affair who also used it to give their fans a news flash about their...


7 years 5 months ago

On 8 December, China launched a state-sponsored social media trends service similar to Twitter in principle, called Red Microblog but very different in ethos. It is the first step in a master plan for local governments to understand social media trends...so we now have the era of the microblog hitting China. This new site is run by the local propaganda department in the central city of Chongqing, with Bo Xilai, the local party secretary, as a proud user. One of Mr Bo’s real time messages read, "I really like the words by Chairman Mao that 'The world is ours; we should work together...


7 years 5 months ago

This is a social media story for all the UK technology and modern day mums out there. Mobile UK network operator, Three, published a new survey this December 2010, revealing that modern day mums spend 92 minutes on the internet daily!; another new social media statistic for us to absorb. The research into motherhood found four in ten mothers go online in the middle of the night after being woken by their young children and are turning to technology and social networking sites, and internet forums to seek out advice on parenting...I have to say this survey did make me think how lucky...


7 years 5 months ago

Jack Dorsey, co-founder of Twitter is focused on transforming the financial sector, using technology and a clever bit of code, which enables consumers to receive payments via their smartphones, using an app and a plug-in device. Dorsey’s new technology and product is called Square and launched eight weeks ago. Dorsey is hoping to empower people with Square in a different way. Its idea came about when Jim McKelvey, Square’s co-founder, lost a sale one day because a customer didn’t have any...


7 years 5 months ago

I use images from Creative Commons as a resource; it is invaluable...it is an information sharing web 2.0 platform and Joi Ito is its CEO, who is on a mission to ease the 'friction' in sharing and the issues of copyright in the digital world. Ito is an avant-garde entrepreneur and venture capitalist with a particular interest in web 2.0. He was an early investor in Twitter, Technorati, Flickr and Last.fm and two years ago Businessweek named him "one of the 25 most influential people on the web".

Creative Commons...


7 years 5 months ago

On the back of WikiLeaks a report by the US-China Economic and Security Review Commission raises the prospect that China might have used its technology and powers to “assert some level of control over the internet”. Earlier this year Google announced that Chinese hackers had tried to access the email accounts of human rights activists in the country in a “highly sophisticated and targeted attack”, while the Chinese government has blocked access to popular websites such as Wikipedia and BBC News. The US report provides previously unpublished details about a suspected hijack of almost one-seventh of all internet traffic, which originated in China. The incident took place for 18 minutes on April 8 2010 and the state-owned China Telecom advertised ‘erroneous’ network routes which led to...


7 years 5 months ago

Web 2.0 has turned into a world of espionage with more twists and turns than a James Bond film. By now we all may have heard of a group called Anonymous, who has been hitting web 2.0 sites that have refused to do business with the controversial Wikileaks. Since last week their targets have been the Swiss bank that froze Julian Assange's assets and PayPal which stopped processing donations to Wikileaks. Anonymous is a loose-knit group of hacktivists. Coldblood, a member of Anonymous has stated, "Multiple things are being done. Websites that are bowing down to government pressure have...


7 years 5 months ago





On 6 December I braved the cold to attend the TalkTalk Digital Heroes Awards at the House of Lords, London, which is the only scheme in the UK to reward dedicated, caring and above all entrepreneurial individuals who are using digital technology to benefit their local communities! Each winner receives a prize fund of £5,000. The 36 shortlisted entries from across the UK received an overwhelming 140,000 votes...


Pages