Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

6 years 9 months ago

On 1 November I was in a room of high-profile influencers at the Justmeans Social Media, Technology and Change Conference in New York. I had flown from London to be there and I am so glad that I did. There were so many key note speakers that it would be impossible to mention everything in this post; instead I am going to bottle up what I have captured and share with you the things you need to know because this information is going to change the way we will think and do...


6 years 9 months ago

Empowering women has taken a technology turn as Hillary Clinton, the US Secretary of State and Cherie Blair, wife of the former UK Prime Minister have launched, mWomen a new initiative to get millions of mobile phones into the hands of women in the third world. mWomen launched early in October 2010 and aims to close the technology gap between men and women in developing countries. According to the mWomen project, the mobile ownership gender gap is most pronounced in...


6 years 9 months ago

In London on 13 October a social media trends survey was conducted at the CharityComms conference which focused on digital communications. The survey was part of a digital benchmarking report being compiled by CharityComms using interactive voting technology supplied by conference sponsor LiveGroup. Out of the 91 senior charity PR professionals who attended, a staggering 52 per cent were reluctant for their organisations to use...


6 years 9 months ago

I am sitting in Moo Grill, an Argentinean cafe that is worth mentioning in the City of London with social maestro Bernie Mitchell, the man behind TAGtribe, an on-line community of people, which also hosts social media events. Occasionally, I meet interesting people; Bernie is one of them. He is unassuming, an intuitive thinker, a man careful with his words who immediately understands people. Straightaway, he tells me that he dislikes the words - social media, guru and networker, that education is his...


6 years 9 months ago

There’s a new game coming to town on November 1 and it is called FameTown and has the potential to a big social media trend. Michael Eisner, former CEO of the media juggernaut Walt Disney Company has invested a total of $300,000 in social game developer Diversion, and Diversion is launching FameTown on Facebook.

The social dynamics of FameTown are not far off from those of Hollywood and the aim of the game is to allow gamers to become virtual actors, where they move up the Hollywood pole, from the D to the A-List. Players can pick which make-believe movie star they...


6 years 9 months ago

London’s crime history is tapping into technology. Famous murders and murderers like the heinous crimes of Jack the Ripper to the organised crimes of the Kray Twins, London’s East-end gangsters are all being plotted onto a map; locating every London murder case since the 19th Century. The website is called Murder Map and launched this May by Nick Cullen and Peter Stubley, using Google technology, Google Maps to plot more than 400 homicide cases, based on news agency Central News' court reports and the Old Bailey's archives....


6 years 10 months ago

Social media platforms are giving rise to a popular social media trend, which is allowing local dialects to live on and language experts have found that the increased speed at which people now communicate on the web means they are more likely to lapse into colloquialisms. Coupled with the rapid rise of social media and instant messaging, British linguists have seen regional phrases spread swiftly from one end of the country to the other and are now being used by people hundreds of miles from where they originated. Dr Eric Schleef, lecturer in...


6 years 10 months ago

Technology is impacting on Britain national security as the country’s National Security Council published its strategy this week which highlights that Britain’s biggest threat to national security is an increased danger from terrorism and attacks on computer networks and explains how the nation will defend itself against such attacks.  The National Security Council, which was set up by Britain’s Prime Minister, David Cameron this May, identifies 16 threats to the...


6 years 10 months ago

Tom Hanks, who needs no introduction, has announced that his company, Playtone will be working with Reliance Big Entertainment, a media company in India to bring us ‘Electric City’, an animated internet based series covering a multi-platform web 2.0 digital experience in early 2011. ‘Electric City’ is also an insight into the future of Hollywood, as after the boom-and-bust cycle of digital web 2.0 entertainment that was hastened by a recession-spawned credit crunch, we see major players like Sony and Paramount returning to the field of episodic web 2.0 content. Plus, ‘Electric City’...


6 years 10 months ago


One of the UK’s biggest fashion stores, Next which is known for its affordable clothing, home furnishings and snazzy TV advert has upped the fashion stakes with technology and has started to sell its own brand tablet computer. So, what does the Next gadget look like? Well, the funky looking unit is £180 ($284), has a 10in screen, 8GB of storage, is Wi-Fi enabled, uses an ARM processor and runs Google’s Android Operating System.

The Next tablet will go...


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