Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

6 years 10 months ago

Ever since I attended the Justmeans social media and technology conference on 1 November in New York I have found that I have become even more smitten with the whole idea of 'gamification’ and how it will filter into other sectors. I am passionate about the ‘gamification of education'. Not just because I am a parent that is about to embark on this odyssey with my three year old, but because I personally hated school. It said nothing to me about my life and I...


6 years 10 months ago

Normally when one thinks of technology they think of the west...well, actually Kenya is leading the way with innovative mobile phone technology that has changed the lives of millions of people and businesses. Mobile money transfer allows those without a bank account to transfer funds as quickly and easily as sending a text message. The most successful of these systems, and the first to operate on a large scale, is M-Pesa, a joint venture between mobile phone giant Vodafone and Kenya's Safaricom. The M stands for mobile, and Pesa is Swahili for money. Over 50% of the adult population...


6 years 10 months ago

China has become one of a handful of nations to top technology and own one of the top five supercomputers in the world. It is the Tianhe-1 computer, housed at the National Super Computer Centre in Tianjin and was ranked fifth on the biannual Top 500 supercomputer list. It has been confirmed as the most powerful in the world. For all you geeks out there, here’s the science bit – the machine packs more than 70,000 chips, can...


6 years 10 months ago

Round the world as we all got ready for Monday morning for the week ahead, dealing with that Sunday night feeling...we saw the mechanics of technology make global news as a catalogue of extremely sensitive exposes from the Wikileaks website started to unfold. The first tranche of more than 250,000 classified cables have now been released by the WikiLeaks site and more cables will be released as we step into Christmas raising further awkward questions about America’s foreign policy. Here’s a flavour of what this technology in the name of freedom of...


6 years 11 months ago

Here’s a social media trend that is going to become mainstream in time to come, as it is currently happening in America where life insurers are testing the vast amounts of personal data a-washed on the Internet and using it to predict people's health and life expectancy. Data-gathering companies have so much information on most US consumers from online shopping details, magazine subscriptions, leisure activities and information from social-networking sites; that some insurers are exploring whether this data can reveal nearly as much about a person as a medical check-up.

The...


6 years 11 months ago

Things might be looking financially pear-shaped in Europe right now, but according to new research published this month and commissioned by technology giants Google, the UK has the largest online economy in the world, worth over £100bn a year. It reveals that the internet revenue makes up 7.2 per cent of our gross domestic product (GDP), that we have the second largest online advertising market worldwide after the US, and if the internet was an economic sector it would be the fifth largest! Over-shadowing the UK's construction, transport and utilities industries,...


6 years 11 months ago

It is no longer enough for a business to install the 'retweet’ or the Facebook 'like’ buttons on its site, was the big message from Silicon Valley at last week’s annual Web 2.0 Summit in San Francisco. Social networks have changed everything and now it is about the social experience and linking up with people you know, sharing opinions and information. When websites started we were all concerned about optimising content for search engines. Now, for every business, whether big or small is about how to make their site truly...


6 years 11 months ago

New social media trends research out by knowthenet.org.uk reveals professional women aged 25-34 are more likely to fall victim of online scams.knowthenet.org.uk is a new organisation who commissioned this study as part of a drive to help consumers protect themselves online, as scammers become increasingly sophisticated as they target individuals and businesses. Online fraud affects 1.8 million Britons every year, costing the economy £2....


6 years 11 months ago

Last Monday 15 November I headed down to the heart of London to attend the ‘Technology for Good’ event organised by techmap; a day targeted for the not-for-profits about the latest social media trends. I could describe the day as being informative, a good day with good speakers; but that would all sound bland and ordinary! As the other words to describe the day are fantastic and almost magical as the Soho Theatre, the venue of the conference added that extra setting. The speakers would stride on to the stage do their session...


6 years 11 months ago

I am getting into the festive season a little early; but here’s a story linked with technology that will have a vested Christmas interest for us all... Amazon, the online retailer could soon be offering us the opportunity to swap bad presents for items we do want before the gift even leaves the warehouse! Amazon has been granted a patent application that will make it easy for their customers to request a different item in place of the gift ordered by a friend or relative. I...


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