Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

6 years 10 months ago


One of the UK’s biggest fashion stores, Next which is known for its affordable clothing, home furnishings and snazzy TV advert has upped the fashion stakes with technology and has started to sell its own brand tablet computer. So, what does the Next gadget look like? Well, the funky looking unit is £180 ($284), has a 10in screen, 8GB of storage, is Wi-Fi enabled, uses an ARM processor and runs Google’s Android Operating System.

The Next tablet will go...


6 years 10 months ago

I am going to introduce you the world of Phweeters, which is fast becoming a cool social media trend, where a fake Twitter account tweets the ramblings of celebrity and collects followers. These Twitter impersonators are Phweeters and there’s a jamboree of celebrity fakes from Kanye West to Karl Lagerfeld and even the Dalai Lama; there are even Phweeters impersonating the dead, one being @DianaHeaven, who has Tweeted, “Tony Curtis has arrived. He’s already in the girls’ dressing up box with Jack Lemmon.” Well, they do say impersonation is the highest form of flattery?! It was only a...


6 years 10 months ago

There’s a must attend social media trends event taking place in New York City on 1 November; it is the annual Social Media, Technology and Change Conference which is in its second year and hosted by the Justmeans.com, the highly respected global social media platform; a source of information and connections for people doing business better. On November 1, corporate executives, digital gurus and social entrepreneurs gain cutting-edge insights, attend plenary sessions and learn from case...


6 years 10 months ago

Technology is not the word that I would associate with India, who is in the limelight as it currently hosts the Common Wealth Games; opening the Games with a celebration of India’s rural life and not about its outsourcing and technology capabilities. This is reinforced by a timely report by the Internet and Mobile Association of India, who states 70% of India's people live in villages and that 84% of the country’s population is not yet aware of the internet; this statistic does not surprise me, not when you looks at India’s inadequate internet infrastructure in the country's rural areas...


6 years 10 months ago

When you think of London, you probably think of Buckingham Palace, Big Ben, and Parliament and not really think of it as a technology city. Yet, over the last decade, as the influence and capabilities of the web have grown, a real technology buzz has taken grip in the City, attracting big names like Google and smaller business start-ups like Moshi Monster; and has also gained a reputation for producing great music technology companies – such as RJDJ and Lastfm. Moreover, unlike California’s Silicon Valley or San Francisco it is also a...


6 years 10 months ago

Magazines are in trouble, many have folded or about to...the former powerhouse Newsweek was sold for a dollar in exchange for millions in debt. Digital and social media trends have shaken the industry, but now they are getting to understand the digital age and adapt to it. My weekly fashion staple, Grazia magazine has launched Grazia TV on the web. It is an innovation for the weekly glossy that has been prompted by the need to reach audiences on a new level, create ever-rich content and find new commercial opportunities for...


6 years 10 months ago

Hundreds of UK savvy on-line mums are taking to the social media airways and using technology to allow their voices of discontent be heard; since yesterday they have been busy posting, emailing and blogging their reactions to the UK’s government proposal to cut Child Benefit. It is clear that social media mums are not happy about the cuts with one mum making her feelings clear on Mumsnet.com, a social media platform saying, “We know there is a financial crisis. We know there will be cuts and we know everyone will be affected. But this is simply and obviously unfair. Is this the day...


6 years 10 months ago






Boris Johnson, London’s slightly dishevelled Mayor has technology on his mind and is determined to have a mobile reception throughout the London Tube network in time for the 2012 Olympics. Hooray, the world may think, finally, the Tube’s 28 million annual passengers can now benefit from technology and be connected to business, family and friends; will soon have access to voice calls, email, web browsing, music purchasing, streaming video, news and sport and text messages...


6 years 10 months ago

On the back of Peace one Day last month, here’s a social media trends news story of how a group of American peace activists called, ‘Americans for Peace Now’ have created an iPhone and iPad app that downloads and updates a map showing Israeli settlements in occupied Palestinian territories. The app called ‘Facts on the Ground’ shows ‘the unfiltered realities that settlements create on the ground of the West Bank’...


6 years 10 months ago

Believing in all things digital and web 2.0 last Thursday I attended the launch of something completely pioneering, pivotal and completely on the money; the Ecademy Digital School. It is part of the Ecademy social business network platform, who has a vision to train and build a global network of digital coaches, who will be taught how to improve the adoption and ethical implementation of digital tools for online communities and businesses, which will as result help businesses to increase their economic...


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