Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

6 years 8 months ago

So far, in the UK it has been a summer of discontent- volcanic ash causing chaos across our airspace, BA cabin strikes ruining many holidays, still no Wimbledon tennis champion, coupled with plummeting wealth and faced with the on-slaught of job and public sector cuts, oh and the possibility of a double-dip recession, there has not been much to make us Brits smile or make us happy. We even might be forgiven for allowing ourselves to wallow in a moment of misery. Yet, in the midst of all this gloom there is an attempt to understand how people's feelings are affected by their immediate...


6 years 8 months ago

According to new statistics by Hitwise, a UK web analytics company, it seems that Britain might be falling out of love with Facebook as its growth has declined over the past six months. Though, we need to remember that Britain still has the second-largest membership of Facebook in the world, at 25 million. At the top of the list is the US, while Indonesia and Turkey follow Britain. Facebook is still the second most visited site in Britain, after Google, and accounts for one in every six web pages accessed in the country. Hitwise provides insights on how 8 million UK...


6 years 8 months ago

Technology and our trust in the banking system are changing the future of banking, and this unfolding story is gripping because it affects us all- we all have a relationship with money! This was obvious when I attended the launch of Brett King’s book, Bank 2.0 (published by Marshall Cavendish) in London last month. I expected to pick up a dry, dull and dusty book and it has been quite the contrary. King makes some amazing predictions many of which are happening right now; though am sure you are wondering what Bank 2.0 has got to do with social media...

King’s book says that cash...


6 years 8 months ago

Last week a story broke that is still dominating headlines. It’s the news that Google is thinking of making a ‘devil pact’ with Verizon, the largest US telecom company, that would essentially betray the ethos of the Internet, giving up Google’s support for ‘net neutrality’, and instead open the way to special fast lanes for favoured internet traffic. ‘Net neutrality’ in the broadest sense is that all traffic on the web should be treated equally, no matter who is the content provider, network owner or individual surfer and that no company should be able to pay for favourable treatment....


6 years 8 months ago

At the Technonomy 2010 conference last week Bill Gates made a statement that is currently echoing round the internet world; saying, “Five years from now on the web for free you’ll be able to find the best lectures in the world. It will be better than any single university”. Gates believes university has become far too expensive for students with little funding to attend, costing on average $50,000 (£31,926.00) per year for 4 years; making it harder to get a university level education; while, a year’s university education could be done online for as...


6 years 8 months ago

Recently speaking at the meeting of the African Union in Kampala on 24 July, the former British Prime Minister, Gordon Brown stepped back into the political arena and insisted that the west should keep the promises it made to the world's poor with regards to assistance and help to kick start business-led growth, with particular reference to the continent’s digital revolution. Brown is committed to Africa’s bid for joining the worldwide web, as he recognises that Africa’s untapped potential and constrained consumer demand could be set free if the region’s digital...


6 years 8 months ago

In July Facebook hosted an event at its headquarters in California ensuring that this time round the audience was not the usual round of IT or engineers but a whole new breed of experts that it wanted to engage with - Public Relations (PR) professionals. The conference was packed with PR people from big brands and it that was designed to showcase Facebook’s strengths as a PR platform, which it did with a series of briefings that included Randi Zuckerberg (sister of CEO Mark).

With half-a-billion users, Facebook is an established advertising platform for everything from video...


6 years 8 months ago

In mid July I went along to the exclusive launch of my My6sense, an iPhone application to Ecademy, the UK online network for entrepreneurs and business, mixed with social, and was immediately smitten by this new information stream that uses digital intuition to predict what content you like based on how well it gets to know you; all from the palm of your hand.

As we continue to face the sheer avalanche of online content that comes at us, which will keep growing as more and more broadcasts come through at a faster rate through mediums like Facebook...


6 years 8 months ago

An internet entrepreneur is making friends available for hire at an hourly rate – meet ‘Rent a Friend’. A service that I haven’t quite made my mind up about yet is still to launch in Britain. Though, interestingly, as I started to contemplate the idea of Rent a Friend I wondered if it could actually be a solution to a creeping problem; as a major report in May 2010 by the Mental Health Foundation, a UK charity, suggests that more than one in ten people in Britain feel lonely ‘often’.

Scott Rosenbaum, 30 who is behind Rent a Friend has a database of 218,000...


6 years 8 months ago
David Cameron, British PM

Before David Cameron, the British Prime Minister set off on his all important trip to the US to meet his...


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