Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

6 years 9 months ago

We have all read the stories about the guy sees girl on train, makes eye contact and then poof she’s gone...he then tries to find her and he may or may not be successful. Well, there’s now Bumpedin.com, which does exactly what it says on the tin and is a social media network for daily commuters and travellers in New York, targeting people who take the same journey often on trains or planes whether daily or a weekly. The idea behind it came from its CEO, Kiran Patel and his own personal experience of commuting daily from New Jersey to New York’s...


6 years 9 months ago

Last Thursday morning I attended a media breakfast meeting where David Rowan, UK editor of Wired magazine was one of the key speakers. Rowan made a comment about the future of Microsoft...wondering if Microsoft wanted to own the gaming industry; which is currently a 48 billion dollars industry, which is probably why Microsoft in investing in gaming.

This idea of Microsoft mastering the gaming market are further validated by Microsoft’s latest game, Kinect, which is all about scanning and 3D, that doesn’t just record your movements. It is a system of cameras, microphones,...


6 years 9 months ago

Britain’s much loved Twitter king, Stephen Fry, actor, author and Apple’s most famous ‘ifan’ leads the way with social media as he with Penguin Books publishes his latest autobiography, The Fry Chronicles as an eBook, a hardback novel and an iPhone app! It’s a first for the industry using cutting-edge technology. Fry who is a self-proclaimed ‘twillionaire’, said in his recent blog post, "Oh my lordy lordy LORD. I have known these two weeks were coming, but it’s still a shock that they’re here already. As you might know from my #shamelesswhoring on Twitter, I have a book out this week...


6 years 9 months ago

Business Week recently reported on how Pitney Bowes executives are using a program called Idea Central from a UK company called Imaginatik Plc for company innovation, which involves putting the company’s challenges to its workforce to find the solutions. Since 2008, the Pitney Bowes executives have asked workers to tackle 42 different challenges and received about 3,000 ideas. The company has implemented or plans to put in place about 700 of those. Murray Martin, CEO, Pitney Bowes says, "It goes far beyond...


6 years 9 months ago

‘The Social Customer Engagement Index’ is published by The Social Customer and The Society of Consumer Affairs Professionals, and is accompanied with an illuminating analysis by Brent Leary, an award winning blogger and industry analyst. 118 respondents participated in this survey representing a wide variety of industries and shows how businesses are turning to social media to engage with customers to build better and longer relationships with them;...


6 years 9 months ago

A story broke in Britain on 1 September, which first erupted on the internet about our Foreign Secretary William Hague who was then forced to issue a very personal statement about his wife's miscarriages to prove he was not having a ‘gay’ relationship with Chris Myers, his special adviser. What is frightening about this story is how the power of social media stripped bare Hague’s personal life, showing that it is a medium that cannot be controlled. It was a story spread by Guido Fawkes (Paul Staines) a political blogger who ‘decided’ that the Foreign Secretary's appointment of Chris...


6 years 9 months ago

Germany is getting ready to take a stand to protect its citizen’s privacy and wants to create a law that would ban employers from mining information on prospective job candidates from social networking sites such as Facebook.  A spokesperson for Germany's Federal Ministry of the Interior...


6 years 9 months ago

An exciting gathering of leading climate scientist will meet this week in the UK to finalise plans for a planet changing initiative that will transforms their ability to predict world meteorological disasters. They want to create an international databank that would generate forecasts of exceptional precision and we need only think of recent global disasters this year – Russia’...


6 years 9 months ago

Google has just changed the way we connect over the telephone as it launched its new telephone service last week which had a record one million calls being made within the first 24 hours of it going live. There’s a consensus that phone calls via Gmail will benefit so many people, making it easy to stay in touch with friends and family. It’s another step along the road to the idea of one number that can reach you wherever you are, rather than separate ones for...


6 years 9 months ago

I recently read a post by Glenn Watkins on a social networking site called  Ecademy to raise awareness about an organisation called  Peace one Day and its campaign to create one day of Global World Peace on 21 September 2010. Apart from being completely inspired by this peace initiative and wanting to help to make this day a global success, I have been heartened how the power of...


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