Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

6 years 11 months ago

South Africa’s smartphone users will now benefit from technology and be able to enter a voice command in Afrikaans and Zulu, as Google wants to extend its reach in this part of the world. It will return written search results via its search engine, using computer and human translators to ensure there is sufficient content on the Internet to make searches in these languages worthwhile...


6 years 11 months ago

It started over a decade ago with technology and with Apple's iMac. Apple caught the imagination of a generation through the iPod, creating a whole family of products. Since then, technology start-up companies struggles to find that certain ‘je ne sais quoi/name for their company, because a lot rides on a name, right?! Just look at Twitter, in just four years it has become an estimated $1.1 billion business and according to Global Language Monitor data for 2009, Twitter has become the most used word in the English language, ‘Obama’ was a...


6 years 11 months ago

As promised here is the second part to my blog from the Justmeans Social Media, Technology and Change Conference on 1 November in New York. I had mentioned that I would reveal what came out of the session, entitled, ‘Influencing and Changing Behaviour Through Gaming’, which was another crucial part of this conference for me, which left me feeling wired. On the panel were Alan Gershenfeld, Founder and President of E-Line Media; Ralph Thurm,...


6 years 11 months ago

Her Royal Majesty, The Queen will be permanently gracing Facebook and using technology, when Buckingham Palace launched The British Monarchy page on 8 November 2010. It features the latest Royal news, photographs, videos and speeches from the Royal Family, along with several daily updates about the activities of the Queen and other members of the Royal Family. Facebook is the world's most popular social networking site with more than 500...


6 years 11 months ago

Wait. Stop. Before you post that status update about your child’s latest escapade (Mea Culpa) or your feelings about Justin Bieber think again, importantly, think about this...according to new social media trends research by Christopher Sibona, a graduate student at the Business School, University of Colorado Denver, the two main reasons that Facebook users un-friend people is one they post too frequently on trivial topics and second postings about controversial topics, particularly politics and religion. Sibona’s, research will be published in January 2011 by the Hawaii...


6 years 11 months ago

Customer engagement and social media trends are key to online selling for all types of brands, irrespective of the products or business sector; one online US shopping site that understands this is, PlumWillow, who has collected a select group of young women to harvest their thoughts and views about how to enhance the PlumWillow site. None of these girls are social media experts or PlumWillow employees; instead they are 15 and 16 year old interns who are being tapped for their own special brand of expertise: an...


6 years 11 months ago

I love reports that come out, giving us fascinating glimpses into how technology is shaping our behaviour online and TNS Digital Life has now published the largest ever global research project into people's online activities, interviewing 50,000 individuals in 46 countries, covering almost 90% of the world's online population! The purpose of the study is to reveal how the world's online behaviour may be changing in terms of both consumption and communication; and among the findings was that online consumers in emerging, rapid growth...


6 years 11 months ago

"The UK is not on average ready for tomorrow" said Fernando Gil de Bernabe, senior director at Cisco, a technology network company who publishes an annual report that looks at how well countries are doing in terms of both quality and penetration of technology and net services. The UK is now ranked 18th out of 72 countries, up from 25th place from last year and topping the table once again is South Korea. The British government has ambitious plans to be the best broadband economy in Europe by 2015, although it has only committed to the rollout of basic 2Mbps broadband by 2015, which...


6 years 11 months ago

On 1 November I was in a room of high-profile influencers at the Justmeans Social Media, Technology and Change Conference in New York. I had flown from London to be there and I am so glad that I did. There were so many key note speakers that it would be impossible to mention everything in this post; instead I am going to bottle up what I have captured and share with you the things you need to know because this information is going to change the way we will think and do...


6 years 11 months ago

Empowering women has taken a technology turn as Hillary Clinton, the US Secretary of State and Cherie Blair, wife of the former UK Prime Minister have launched, mWomen a new initiative to get millions of mobile phones into the hands of women in the third world. mWomen launched early in October 2010 and aims to close the technology gap between men and women in developing countries. According to the mWomen project, the mobile ownership gender gap is most pronounced in...


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