Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

6 years 11 months ago

Business Week recently reported on how Pitney Bowes executives are using a program called Idea Central from a UK company called Imaginatik Plc for company innovation, which involves putting the company’s challenges to its workforce to find the solutions. Since 2008, the Pitney Bowes executives have asked workers to tackle 42 different challenges and received about 3,000 ideas. The company has implemented or plans to put in place about 700 of those. Murray Martin, CEO, Pitney Bowes says, "It goes far beyond...


6 years 11 months ago

‘The Social Customer Engagement Index’ is published by The Social Customer and The Society of Consumer Affairs Professionals, and is accompanied with an illuminating analysis by Brent Leary, an award winning blogger and industry analyst. 118 respondents participated in this survey representing a wide variety of industries and shows how businesses are turning to social media to engage with customers to build better and longer relationships with them;...


6 years 11 months ago

A story broke in Britain on 1 September, which first erupted on the internet about our Foreign Secretary William Hague who was then forced to issue a very personal statement about his wife's miscarriages to prove he was not having a ‘gay’ relationship with Chris Myers, his special adviser. What is frightening about this story is how the power of social media stripped bare Hague’s personal life, showing that it is a medium that cannot be controlled. It was a story spread by Guido Fawkes (Paul Staines) a political blogger who ‘decided’ that the Foreign Secretary's appointment of Chris...


6 years 11 months ago

Germany is getting ready to take a stand to protect its citizen’s privacy and wants to create a law that would ban employers from mining information on prospective job candidates from social networking sites such as Facebook.  A spokesperson for Germany's Federal Ministry of the Interior...


6 years 11 months ago

An exciting gathering of leading climate scientist will meet this week in the UK to finalise plans for a planet changing initiative that will transforms their ability to predict world meteorological disasters. They want to create an international databank that would generate forecasts of exceptional precision and we need only think of recent global disasters this year – Russia’...


6 years 11 months ago

Google has just changed the way we connect over the telephone as it launched its new telephone service last week which had a record one million calls being made within the first 24 hours of it going live. There’s a consensus that phone calls via Gmail will benefit so many people, making it easy to stay in touch with friends and family. It’s another step along the road to the idea of one number that can reach you wherever you are, rather than separate ones for...


6 years 11 months ago

I recently read a post by Glenn Watkins on a social networking site called  Ecademy to raise awareness about an organisation called  Peace one Day and its campaign to create one day of Global World Peace on 21 September 2010. Apart from being completely inspired by this peace initiative and wanting to help to make this day a global success, I have been heartened how the power of...


6 years 11 months ago


The world got a peek into the communication and media habits of the average Briton when Ofcom, the UK communications and media regulator published its annual Communication Market Report on 19 August. Revealing that we spends around 15 hours 45 minutes every day awake, of this time, we spend seven hours and five minutes ‘engaged in media and communications activities’. This can also be translated as, that in the UK the average Briton spends almost half of their waking life using media and...


6 years 11 months ago

I recently tweeted a story about the Australian election hinging on the issue of broadband, which I thought was humorous and then I read a fantastic report by the Economist Intelligence Unit, entitled, ‘Digital economy rankings 2010: Beyond e-readiness‘. It puts the importance of the Internet, digital communications and the role they play in over 70 of the world’s major economies into prospective. It’s a must read for any-one interested in this digital revolution that the world is currently moving through. The report touches on...


6 years 12 months ago

There’s a new way of finding your ‘roomie’ and it’s a click away: most new university students in the US who are about to embark on university campus life are doing what anyone who is about to enter university would do these days -and that’s use Facebook to check out online who they will be sharing their room; it is called online scouting for room-mates. The judgments students make based on what they see are dramatically changing the time-honoured university practice of learning to live with a stranger for a year.

Many educational institutions see assigned roommates as a chance for students to learn to get along with different types of people...


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