Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

7 years 3 months ago



If you thought Alibaba.com was something to do with an Arabian fairytale, you’d be mistaken. It is a Chinese web 2.0 platform connecting foreign businesses to Chinese suppliers, which is now ready to expand its presence abroad through AliExpress, its new online marketplace. Jack Ma is the charismatic boss behind Alibaba, who possess a keen flair for publicity; Mr Ma annually entertains international and high-profile figures at AliFest in Eastern China. This year he stood side-by-side with Arnold Schwarzenegger, while...


7 years 3 months ago


The film ‘The Social Network’ opens this week, October 1; making it a big social media event. Already, there have been column inches, blogs, tweets and ‘noise’ devoted to before it is even released, but then this is no ordinary film...it is about one of the most powerful men in the world aged 26...the film is about Mark Zuckerberg, who launched Facebook in 2004, a website that would change the world; created from his dormitory while at Harvard; and about his subsequent legal battles with his classmates who wanted to share the profit, and the...


7 years 3 months ago

Google’s global privacy storm took an unexpected ‘technology’ turn earlier this month, when the search engine giant confirmed that it sacked one of its site reliability engineer’s, David Barksdale, aged 27 who allegedly spied on several minors without their consent. Barksdale who is based in Seattle, US was sacked for violating Google's ‘strict internal privacy policies’. Google has declined to provide further details; however, it did act quickly to prevent the incident denting public confidence in its security. While, Barksdale has admitted that he has been fired, but declined to say why, and...


7 years 3 months ago

I think that Google must be female, as ‘she’ loves to shop! This year Google has been a on a web 2.0 shopping frenzy, doubling its acquisition levels, and plans to keep the pace going; it is on track to acquire a new company every two weeks this year! Google’s CEO Eric Schmidt said, “The opportunities are there. We can afford it. We’re in a mode of investment for the long term.” Just this year, Google has acquired 19 companies from Aardvark, reMail, Picnik, DocVerse, Simplify Media, Episodic, PlinkArt, Agnilux, LabPixies, Bump Technologies, Global IP Solutions, Simplify Media, Invite Media, ITA Software,...


7 years 4 months ago

Sir Winston Churchill one of the greatest Britons may have died 45 years ago, but from this moment on he is competing with Britney Spears, Lady Gaga and Britain’s Twitter King Stephen Fry for Twitter supremacy. The Estate of Sir Winston Churchill's has set up a Twitter account for the former British Prime Minister, including launching its own iPhone app, and will be using the power of social media trends to bring the former Prime Minister’s ‘wit and wisdom’ to a wider audience. A Facebook profile has also been created....


7 years 4 months ago

Social media trends are being used to help tackle global poverty and on 14 September I had the privilege of being selected to be part of an audience with our Deputy Prime Minister, Nick Clegg and Andrew Mitchell, Secretary of State for International Development in advance of the UK’s delegation to the UN’s Millennium Development Goals (MGD) Summit in New York that takes place this week, 20 to 22 September. The meeting I attended was organised by the UK Civil Society Organisation made up of 54 Non-Government- Organisations (NGOs) that work under the network name of Bond – nothing to do with...


7 years 4 months ago

We have all read the stories about the guy sees girl on train, makes eye contact and then poof she’s gone...he then tries to find her and he may or may not be successful. Well, there’s now Bumpedin.com, which does exactly what it says on the tin and is a social media network for daily commuters and travellers in New York, targeting people who take the same journey often on trains or planes whether daily or a weekly. The idea behind it came from its CEO, Kiran Patel and his own personal experience of commuting daily from New Jersey to New York’s...


7 years 4 months ago

Last Thursday morning I attended a media breakfast meeting where David Rowan, UK editor of Wired magazine was one of the key speakers. Rowan made a comment about the future of Microsoft...wondering if Microsoft wanted to own the gaming industry; which is currently a 48 billion dollars industry, which is probably why Microsoft in investing in gaming.

This idea of Microsoft mastering the gaming market are further validated by Microsoft’s latest game, Kinect, which is all about scanning and 3D, that doesn’t just record your movements. It is a system of cameras, microphones,...


7 years 4 months ago

Britain’s much loved Twitter king, Stephen Fry, actor, author and Apple’s most famous ‘ifan’ leads the way with social media as he with Penguin Books publishes his latest autobiography, The Fry Chronicles as an eBook, a hardback novel and an iPhone app! It’s a first for the industry using cutting-edge technology. Fry who is a self-proclaimed ‘twillionaire’, said in his recent blog post, "Oh my lordy lordy LORD. I have known these two weeks were coming, but it’s still a shock that they’re here already. As you might know from my #shamelesswhoring on Twitter, I have a book out this week...


7 years 4 months ago

Business Week recently reported on how Pitney Bowes executives are using a program called Idea Central from a UK company called Imaginatik Plc for company innovation, which involves putting the company’s challenges to its workforce to find the solutions. Since 2008, the Pitney Bowes executives have asked workers to tackle 42 different challenges and received about 3,000 ideas. The company has implemented or plans to put in place about 700 of those. Murray Martin, CEO, Pitney Bowes says, "It goes far beyond...


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