Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

7 years 8 months ago

Google is back in the news, after Eric Schmidt, CEO recent Wall Street Journal interview where he stated that the private lives of young people are now so well documented on the internet that many will have to change their names on reaching adulthood. Mr Schmidt firmly believes that people one day will be allowed to change their identity to escape the follies from their youth, which is now recorded in embarrassing detail on social...


7 years 8 months ago

I have said time and time again, and will keep saying, “social media is changing the way we live our lives and the way we do business”. This is no more apparent than in the world of PR; as social media is changing the face of PR. The boundaries PR shares with advertising and broadcasting are blurring, its traditional walls are tumbling down, allowing it to fluidly move into new territory, and in many ways we are seeing a new species of PR emerge. The rise and popularity of social media platforms has given PR a moment of great opportunity, advantage and influence; making it, I believe...


7 years 8 months ago

We started off with the Big Bang and it is now apparent that evolution is reaching another stage, as technology, which started to overshadow the science of biology some years ago, is finally overtaking biology as the science of life. The technological evolution which we are all budding from is knitting us into magnificent social brain, a kind of collective conscious. Where social media and social media networking are creating new and exciting social bonds - people on Twitter, Facebook, Youtube, people in our inbox, people who blog! All these social connections though at times can be...


7 years 8 months ago

So far, in the UK it has been a summer of discontent- volcanic ash causing chaos across our airspace, BA cabin strikes ruining many holidays, still no Wimbledon tennis champion, coupled with plummeting wealth and faced with the on-slaught of job and public sector cuts, oh and the possibility of a double-dip recession, there has not been much to make us Brits smile or make us happy. We even might be forgiven for allowing ourselves to wallow in a moment of misery. Yet, in the midst of all this gloom there is an attempt to understand how people's feelings are affected by their immediate...


7 years 8 months ago

According to new statistics by Hitwise, a UK web analytics company, it seems that Britain might be falling out of love with Facebook as its growth has declined over the past six months. Though, we need to remember that Britain still has the second-largest membership of Facebook in the world, at 25 million. At the top of the list is the US, while Indonesia and Turkey follow Britain. Facebook is still the second most visited site in Britain, after Google, and accounts for one in every six web pages accessed in the country. Hitwise provides insights on how 8 million UK...


7 years 8 months ago

Technology and our trust in the banking system are changing the future of banking, and this unfolding story is gripping because it affects us all- we all have a relationship with money! This was obvious when I attended the launch of Brett King’s book, Bank 2.0 (published by Marshall Cavendish) in London last month. I expected to pick up a dry, dull and dusty book and it has been quite the contrary. King makes some amazing predictions many of which are happening right now; though am sure you are wondering what Bank 2.0 has got to do with social media...

King’s book says that cash...


7 years 8 months ago

Last week a story broke that is still dominating headlines. It’s the news that Google is thinking of making a ‘devil pact’ with Verizon, the largest US telecom company, that would essentially betray the ethos of the Internet, giving up Google’s support for ‘net neutrality’, and instead open the way to special fast lanes for favoured internet traffic. ‘Net neutrality’ in the broadest sense is that all traffic on the web should be treated equally, no matter who is the content provider, network owner or individual surfer and that no company should be able to pay for favourable treatment....


7 years 8 months ago

At the Technonomy 2010 conference last week Bill Gates made a statement that is currently echoing round the internet world; saying, “Five years from now on the web for free you’ll be able to find the best lectures in the world. It will be better than any single university”. Gates believes university has become far too expensive for students with little funding to attend, costing on average $50,000 (£31,926.00) per year for 4 years; making it harder to get a university level education; while, a year’s university education could be done online for as...


7 years 8 months ago

Recently speaking at the meeting of the African Union in Kampala on 24 July, the former British Prime Minister, Gordon Brown stepped back into the political arena and insisted that the west should keep the promises it made to the world's poor with regards to assistance and help to kick start business-led growth, with particular reference to the continent’s digital revolution. Brown is committed to Africa’s bid for joining the worldwide web, as he recognises that Africa’s untapped potential and constrained consumer demand could be set free if the region’s digital...


7 years 8 months ago

In July Facebook hosted an event at its headquarters in California ensuring that this time round the audience was not the usual round of IT or engineers but a whole new breed of experts that it wanted to engage with - Public Relations (PR) professionals. The conference was packed with PR people from big brands and it that was designed to showcase Facebook’s strengths as a PR platform, which it did with a series of briefings that included Randi Zuckerberg (sister of CEO Mark).

With half-a-billion users, Facebook is an established advertising platform for everything from video...


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