Aflac SVP Rich Gilbert on How to Use Digital Transformation to Take Your Company to the Next Level

Jun 8, 2021 11:00 AM ET

By Charlie Katz

Extensive research suggests that “purpose-driven businesses” are more successful in many areas. When your Company started, what was its vision, what was its purpose?

While I joined Aflac for the digital opportunities I saw at the company, what ultimately sold me was its commitment to community.

Aflac’s commitment to helping others stems from a founding culture of compassion, authenticity and transparency. Aflac Chairman and CEO Dan Amos says it best: “Caring about others isn’t just a business decision. It’s the right thing to do.”

Founded in 1955 by John Amos and his brothers, Paul and Bill Amos, who lost their father to cancer and sought to provide insurance products to help others in their time of need, Aflac remains true to the idea that doing good is good business.

Because of its people-focused approach and putting customers first, Aflac’s culture is one of strong passion, purpose and promise. That purpose evolved in 1995 when Aflac embraced childhood cancer as its primary philanthropic cause. 2020 marked Aflac’s 25-year anniversary of supporting children facing cancer and contributing more than $150 million to support research and treatment for children with cancer.

I am also struck by Aflac’s commitment to social issues like diversity, equity and inclusion. The company’s workforce is 66% women and nearly 50% minority, and it goes all the way up to the top, including the president of Aflac U.S. and Aflac Incorporated’s general counsel, both of whom are African American Women. This is the kind of company that people today want to work for.

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